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All Journal Jurnal Ilmiah Manajemen dan Akuntansi
Ni Wayan Fitriana Ayu Lestari
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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ANALISIS STRATEGI PEMASARAN ONLINE DAN OFFLINE DALAM MENINGKATKAN PENJUALAN DAN KEBERHASILAN BISNIS PADA BUTIK KAYLA WATI Kusniyah Kusniyah; Chandra Lukita; Ni Wayan Fitriana Ayu Lestari
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 6 (2024): November : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/71pa4t04

Abstract

The existence of this online media platform has a very dynamic and efficient role in supporting business activities. This study aims to determine the marketing strategy carried out by Kayla Wati Boutique Krangkeng Indramayu. This type of research is qualitative research with data collection techniques in the form of observation, interviews and documentation. The results showed that Kayla Wati Boutique's online system marketing strategy is to hold promotions on social media to attract consumer interest, the quality of goods or products displayed on social media must be exactly the same as the products to be sent to avoid consumer complaints.
Co-Authors Chandra Lukita Kusniyah Kusniyah