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All Journal The Eastasouth Management and Business
Khaled, Amgad S. D
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Decision Sciences, Operations Research & Management

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Exploring Financial Awareness among Undergraduate Students at Hodeida University in Yemen Ebrahima, Mohammed M. Sulaiman; Akhtar, Asif; Thabit, Ali; Khaled, Amgad S. D
The Eastasouth Management and Business Vol. 3 No. 01 (2024): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i1.287

Abstract

In a country like Yemen, where people exist on meager incomes and struggle to make ends meet, poverty is widespread. There is an urgent need to maintain, administer, and set aside funds for emergencies. This study aims to explore the Level of Financial Awareness and financial knowledge among Undergraduate Students in Yemen. Students attending educational institutions of a higher level are expected to be responsible for managing their expenses and they have a high level of financial awareness. The study relied on primary data collected from a randomly selected sample of people. A total of 218 students at Hodeida University in Yemen were randomly selected to participate in the study. The Statistical Package for the Social Sciences (SPSS) was used to analyze the data. The results show that the level of financial awareness among Undergraduate Students at Hodeida University in Yemen is high, and also observed that males, on average, have financial knowledge more than females. In this light, the research adds to the body of information on financial awareness by illustrating the significance of financial literacy and access to financial knowledge among Yemeni undergraduate students. Finally, we strongly recommend academics, teachers, legislators, financial institutions, and governments make financial education a mandatory element of every school's curriculum, regardless of the level.
Consumer Attitude Towards Online Shopping of Apparels Zaid, Jamil A. A.; KHALED, Amgad S. D; Thabit, Ali
The Eastasouth Management and Business Vol. 1 No. 03 (2023): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v1i03.72

Abstract

Objective: The objective of this study is to investigate the perspective of shoppers towards the online purchase of clothing items. The research aims to identify the factors that influence consumers in the realm of electronic commerce, and to examine the correlation between e-satisfaction and e-loyalty. Given that the internet has emerged as a platform for conducting online transactions, it is imperative for companies to comprehend the consumer perception of online shopping and to determine the marketing strategies that can be employed to attract consumers. Methodology: Quantitative data was generated on the basis of the research instrument (Questionnaire) to test the research hypothesis. The date gathering was carried out by the survey which was sent online to 200 rand only reflected consumer is from which 101 responded. The data has been analysed through SPSS software. Finding: This study identifies what the factors influencing the online shopping decision of students research has shown an interest in investigating consumer motivations that affect the online shopping behaviour the objective of this study is to measure the student perception on different factors relate to online shopping which motivates the student to decide or not to decide to buy online.
Co-Authors Akhtar, Asif Ebrahima, Mohammed M. Sulaiman Thabit, Ali Zaid, Jamil A. A.