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All Journal JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit)
Wan Mamat, Wan Hasliza
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Economics, Econometrics & Finance Health Professions Medicine & Pharmacology Nursing Public Health

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Readiness and Service Model Exploration for Chronic Kidney Disease Telemonitoring at Public Hospital in Bengkulu, Indonesia Nurhidayati, Nurhidayati; Arini, Merita; Wan Mamat, Wan Hasliza
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 13 No. 2 (2024): August 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v13i2.79

Abstract

Public hospitals in Bengkulu lack health workers in hemodialysis units, making services not optimal, and the quality of life of chronic kidney disease patients is not controlled. Thus, telemonitoring should be an alternative to a remote health service. This study aimed to determine readiness and explore the telemonitoring service model needed in public hospitals in Bengkulu. This qualitative research used group discussion forums and in-depth interviews with 24 informants, consisting of management and health workers in the hemodialysis unit, recruited by purposive sampling. Audio recordings, verbatim transcripts, and thematic analyses were carried out. Public hospitals in Bengkulu are ready to carry out telemonitoring services regarding potential reasons, expectations from health workers, and benefits to implement as alternative solutions to improve service quality—inhibiting factors such as support tools, patients, health workers, organization, and low understanding of telemonitoring. Supporting factors are the adequacy of basic infrastructure facilities, the allocation of funds, and the required service models such as materials, supporting devices, and service settings. In conclusion, a public hospital in Bengkulu meets the readiness indicators of telemonitoring services for chronic kidney disease patients from a health worker’s perspective. Potential supporting factors need to be improved, inhibiting factors need to be anticipated, and the required service model needs to be described.
Cross-Generational Customer Journey Analysis: Unveiling Instagram's Effectiveness in Clinic Marketing Husen, Abeng Anandri; Arini, Merita; Wan Mamat, Wan Hasliza
JMMR (Jurnal Medicoeticolegal dan Manajemen Rumah Sakit) Vol. 13 No. 3 (2024): December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jmmr.v13i3.423

Abstract

The rise in private primary care necessitates clinic entrepreneurs to innovate and improve clinic performance through effective marketing, particularly through social media platforms like Instagram. The digital era presents challenges due to the simultaneous presence of five generations: baby boomers, generation X, generation Y, generation Z, and generation Alpha, each with unique attitudes, preferences, and behaviors. This research aims to explore the effectiveness of Instagram as a clinic marketing platform across generations in a private clinic. Method: A cross-sectional design was conducted in this research. Data was collected using a consecutive sampling method among the Instagram clinic’s followers (n = 377). The collected data is then analyzed using the percentage value of customer path 5A attributes, conversion rate, purchase action ratio (PAR), brand advocacy ratio (BAR), and one-way ANOVA. The percentage value of customer path 5A attributes showed a good result in four generations, including the conversion rate scores. PAR and BAR scores have optimal results in four generations. There was a significant difference in 5A attributes, PAR, and BAR (p<0.05). Instagram is an effective social media platform for clinical marketing for every generation. This study contributes to reassuring clinic entrepreneurs to utilize Instagram as their marketing platform.
Co-Authors Arini, Merita Husen, Abeng Anandri Nurhidayati Nurhidayati