Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal PINISI Discretion Review
Hanna, Amida
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Digital Marketing Strategies for SMEs Based on Local Wisdom in Indonesia Rubedo, Hendar; Jusuf, Dewi Indriani; Hanna, Amida; FR, Agung Pramudya
PINISI Discretion Review Volume 7, Issue 2, March 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v7i2.66000

Abstract

The rapid digital transformation in the business world has created both opportunities and challenges for small and medium-sized enterprises (SMEs) in Indonesia. Given the importance of local wisdom in Indonesian culture, this study explores how digital marketing strategies can integrate cultural values. The research addresses the gap in understanding how local wisdom can enhance competitiveness in the global market, highlighting the need for innovative marketing approaches that merge tradition with modern business demands. The objective of this study is to identify effective digital marketing strategies that incorporate local wisdom to improve the performance and sustainability of SMEs in Indonesia. The study adopts a mixed-method approach, combining qualitative and quantitative data from surveys and interviews with SME owners across the retail, handicraft, and hospitality sectors. Thematic analysis and statistical tools were used to interpret the data, collected from july to december 2023. Findings reveal that SMEs integrating local wisdom in their digital marketing enjoy higher consumer engagement and brand loyalty. Key elements such as traditional values, local language, and cultural symbols significantly enhance digital campaigns. Additionally, storytelling rooted in local traditions fosters emotional connections with consumers, promoting repeat business and referrals, thereby contributing to long-term growth..
Politics of Power and Authoritarianism: An Analysis of Government Dynamics in the Middle East Hanna, Amida; Basri, Seta; Kurniawan, Nanang
PINISI Discretion Review Volume 8, Issue 1, September 2024
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/pdr.v8i1.66366

Abstract

The political landscape of the Middle East is marked by complex power dynamics, where authoritarianism has historically shaped government structures and influenced societal developments. This study aims to explore the intricate relationships between power, governance, and authoritarianism in various Middle Eastern nations. By focusing on the historical and contemporary manifestations of political authority, this research seeks to understand the strategies employed by ruling elites to maintain control, as well as the impact on political stability and citizen participation. A qualitative research methodology is utilized, involving in-depth case studies, document analysis, and interviews with political analysts and scholars specializing in Middle Eastern politics. The data gathered is analyzed using thematic analysis to uncover patterns of governance and authoritarian practices. The findings indicate that the concentration of power in the hands of a few elites, combined with limited political pluralism and restricted civic freedoms, perpetuates a cycle of authoritarian governance. Furthermore, the study highlights the role of external actors in either reinforcing or challenging these regimes. The research contributes to a deeper understanding of the resilience of authoritarianism in the region and offers insights into potential pathways for political reform.
Co-Authors Basri, Seta Dewi Indriani Jusuf FR, Agung Pramudya Hendar Rubedo Nanang Kurniawan