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All Journal Internet of Things and Artificial Intelligence Journal
Ekawati , Nia
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Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

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Augmented Reality-Based Car Showroom Application as a Promotional Media at Alya Motor Car Showroom Kandiaz, Muhammad; Ekawati , Nia
Internet of Things and Artificial Intelligence Journal Vol. 4 No. 4 (2024): Volume 4 Issue 4, 2024 [November]
Publisher : Association for Scientific Computing, Electronics, and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/iota.v4i4.795

Abstract

In today's fast-paced world, transportation is crucial in facilitating the movement of people and goods. As a popular means of land transportation, automobiles have continuously evolved with advanced technologies to enhance fuel efficiency and driving safety. Established in 2014, Alya Motor has served hundreds of customers using social media platforms for marketing. However, innovative marketing strategies are essential to enhance the shopping experience, especially amidst declining purchasing power. This research aims to design, implement, and test a car showroom application based on Augmented Reality (AR) as a promotional medium for Alya Motor. An Android application was developed using Blender, Unity 3D, and Vuforia to offer an interactive car viewing experience. The research followed the Multimedia Development Life Cycle (MDLC) methodology, ensuring a user-centric approach. The application was successfully tested, achieving an 86% acceptance rate in User Acceptance Testing (UAT). The AR-based application significantly improves the promotional strategy by providing potential buyers with an engaging and effective shopping experience.
Co-Authors Kandiaz, Muhammad