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All Journal EDUNOMIC : JURNAL ILMIAH PENDIDIKAN EKONOMI FAKULTAS KEGURUAN DAN ILMU PENDIDIKAN Economic Reviews Journal
Fendy Hariatama H
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Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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ANALISIS POTENSI WISATA AMANAH BORNEO PARK BANJARABARU SEBAGAI DESTINASI EKOWISATA BERKELANJUTAN DI KALIMANTAN SELATAN Oga, Holga; Clarasinta Munika; Adindha Ekasari S.R.P; Listi Purnamma; Putri Romaulina Siregar; Windy Utami Putri; Fendy Hariatama H
Edunomic : Jurnal Ilmiah Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Vol 13 No 1 (2025): EDISI MARET
Publisher : FKIP Unswagati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/ejpe.v13i1.9680

Abstract

Amanah Borneo Park in Banjarbaru, South Kalimantan, is one of the natural tourist destinations with the potential to be developed as a sustainable ecotourism site. This study aims to analyze the potential of Amanah Borneo Park in the context of ecotourism and identify the challenges faced in realizing sustainable tourism in this area. The research employs a qualitative method with a descriptive approach, where data is collected through field observations, interviews with management, and related literature studies. The findings indicate that Amanah Borneo Park has significant potential in environmental, social, and economic aspects. However, several key challenges exist, such as limited infrastructure, low visitor awareness of ecotourism, and suboptimal promotion of the destination. Better management, the enhancement of eco-friendly facilities, and broader promotion can help increase the attractiveness and sustainability of this park as an ecotourism destination. The study concludes that with improvements in various aspects, Amanah Borneo Park can serve as a model for sustainable ecotourism in South Kalimantan. Keywords: Ecotourism, Sustainability, Amanah Borneo Park.
Penerapan 4P Marketing Mix pada Usaha Mikro Kecil dan Menengah Angkringan Mpok Nor di Kota Palangka Raya Mega Agustini; Dea Sintani; Elisa; Fendy Hariatama H; Revnussa Octobery
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.504

Abstract

Marketing strategy is the most crucial thing in a business, especially an MSME, with the implementation of 4P Marketing Mix is ​​expected to increase sales turnover. The purpose of this study is to examine the marketing mix and how effective the marketing mix is ​​implemented by Angkringan Mpok Nor in Palangka Raya City. This study uses a qualitative descriptive method, primary data comes from interviews and observations on MSME Angkringan Mpok Nor which uses 4P Marketing Mix in its development. The results of this study indicate that the implementation of 4P Marketing Mix at Angkringan Mpok has not been fully implemented because one of the variables, namely the product, is not running well due to the lack of product variation offered while the other variables are running well. And it can be seen that the Marketing Mix that effectively increases sales at Angkringan Mpok Nor is promotion, this is done by word of mouth promotion and not forgetting to utilize technology or social media so that Angkringan Mpok Nor can attract consumer interest to shop.
Co-Authors Adindha Ekasari S.R.P Clarasinta Munika Dea Sintani Elisa Listi Purnamma Mega Agustini Oga, Holga Putri Romaulina Siregar Revnussa Octobery Windy Utami Putri