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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Gracia Aprina Chita Rahayu
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Content Marketing dan Brand Awareness terhadap Keputusan Pembelian Produk Parfum Freshchubs di Kota Surabaya Gracia Aprina Chita Rahayu; Siti Aminah
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.2841

Abstract

Currently, technology & information is experiencing rapid development due to the technology-aware behavior of society. With the development of technology today, all aspects of life require assistance from technology. This includes businesses in Indonesia. The purpose of this research is to determine whether content marketing and brand awareness in the city of Surabaya influence the purchase decision of Freshchubs perfume products. The sample in this study consisted of people in the city of Surabaya aged 17 years and above who have purchased Freshchubs products, totaling 78 respondents, using the purposive sampling method. The questionnaire method was used as the data collection method in this study. From the 78 respondents, it is shown that content marketing and brand awareness have a positive influence and significant on purchasing decisions.
Co-Authors SITI AMINAH