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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Muhammad Khoirul latif
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Implementasi Analisis SWOT dalam Strategi Pemasaran Produk Si Nahdik (Simpanan Amanah Pendidikan) Pada KSPPS BMT Amanah Nusa Wedelan Muhammad Khoirul latif; Ahmad Fauzan Mubarok
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 10 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i10.3263

Abstract

Purpose- The purpose of this study is to make decisions on the marketing strategy of SIRADIK products at KSPPS BMT Amanah Nusa Wedelan through SWOT analysis. Methods- This research uses a qualitative approach with the SWOT (Strenght, Weakness, Opportunities, Threats) analysis method and combines it with the calculation of IFAS (Internal Factors Analysis Summary) and EFAS (External Factors Analysis Summary) weights. This method includes in-depth interviews, observation, and documentation. Results- From the calculation with the IFAS and EFAS approaches, the SI NAHDIK product marketing strategy is in the third coordinate and is included in the classification of turn-around strategies. The steps taken to maximize the product include market segmentation, marketing efficiency, effective use of social media.
Co-Authors Mubarok, Ahmad Fauzan