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Analisis Penerapan Inovasi Digital pada Pariwisata Berkelanjutan di Kabupaten Semarang Darmadji, Reza; Eka Fitria, Sisca
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.4370

Abstract

Semarang Regency is one of Central Java's leading tourist destinations with the attraction of Gedong Songo Temple and Rawa Pening. In addition, Semarang Regency also has other tourism wealth in the form of 51 interesting tourist attractions and 55 tourist villages that are always active and continuously developed. Sustainable digital innovation helps to apply the latest digital technology to achieve creative solutions that will address long-term social, economic, and environmental problems. This study aims to determine the urgency and application of digital innovation in sustainable tourism in Semarang Regency. Using a descriptive qualitative method, data were collected through triangulation techniques including interviews, observation, and documentation. Data validity was tested through credibility, transferability, dependability, and confirmability. The data obtained were analyzed using qualitative methods starting from the pre-field stage, while in the field, until after the field activities were completed. The results show that the main implementation of Digital Innovation in Semarang Regency is the implementation of APIKS by the Tourism Office. However, there are challenges regarding technology adoption by local communities and the need for ongoing training, which require further attention from various relevant parties. This research is expected to provide an overview and serve as an evaluation of the importance of digital innovation in sustainable tourism management and suggests that local governments offer greater support in the form of policies and training programs to improve community digital skills. Future research can further explore the long-term impact of digital innovation on the social and environmental aspects of tourism.  
Analisis Penerapan Inovasi Digital pada Pariwisata Berkelanjutan di Kabupaten Semarang Darmadji, Reza; Eka Fitria, Sisca
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 9 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i9.4370

Abstract

Semarang Regency is one of Central Java's leading tourist destinations with the attraction of Gedong Songo Temple and Rawa Pening. In addition, Semarang Regency also has other tourism wealth in the form of 51 interesting tourist attractions and 55 tourist villages that are always active and continuously developed. Sustainable digital innovation helps to apply the latest digital technology to achieve creative solutions that will address long-term social, economic, and environmental problems. This study aims to determine the urgency and application of digital innovation in sustainable tourism in Semarang Regency. Using a descriptive qualitative method, data were collected through triangulation techniques including interviews, observation, and documentation. Data validity was tested through credibility, transferability, dependability, and confirmability. The data obtained were analyzed using qualitative methods starting from the pre-field stage, while in the field, until after the field activities were completed. The results show that the main implementation of Digital Innovation in Semarang Regency is the implementation of APIKS by the Tourism Office. However, there are challenges regarding technology adoption by local communities and the need for ongoing training, which require further attention from various relevant parties. This research is expected to provide an overview and serve as an evaluation of the importance of digital innovation in sustainable tourism management and suggests that local governments offer greater support in the form of policies and training programs to improve community digital skills. Future research can further explore the long-term impact of digital innovation on the social and environmental aspects of tourism.  
The Influence of Ease of Use and Service Quality on Loyalty in Traveloka Platform Darmadji, Reza; Dewi, Citra Kusuma
Journal of Applied Business, Taxation and Economics Research Vol. 5 No. 2 (2025): December 2025
Publisher : PT. EQUATOR SINAR AKADEMIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54408/jabter.v5i2.485

Abstract

This study aims to test the quality of service and smoothness of use on loyalty mediated by satisfaction and brand image in the context of Traveloka as one of Indonesia’s leading online travel agent (OTA) platforms. Despite growing attention to digital service experiences, limited research has integrated these four constructs within a comprehensive model. This study uses quantitative techniques by applying a survey to 400 Traveloka users who have made transactions in the past 6 months. Information will be analyzed from Structural Equation Modeling with Partial Least Squares techniques. The study resulted that the perception of smooth use and service quality contributed to satisfaction and brand image. Then satisfaction and brand image contributed to loyalty. This study confirms the partial mediation function of satisfaction and brand image on the relationship between each independent variable and its dependent variable. These findings indicate that digital usability and service performance indirectly shape customer loyalty through perception and emotional responses. Overall, the study contributes to the understanding of loyalty formation on OTA platforms and provides practical implications for improving interface design and service delivery strategies to strengthen consumer retention related to strict digital tourism.