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All Journal Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Alifia Iga Sutrisno
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Public Health

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Alur Distribusi Pemasaran Sayur Organik Di CV. Reja Mayur Alifia Iga Sutrisno; Nuriah Yuliati
Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat Vol. 2 No. 1 (2024): Januari : Indonesia Bergerak: Jurnal Hasil Kegiatan Pengabdian Masyarakat
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/inber.v2i1.152

Abstract

Vegetables are a food that is needed by humans because it has a high nutritional content and is needed by the body every day. Organic vegetable farming has attracted attention with the development of agricultural science that has been practiced by humans. Every year there is a shift in the landscape of organic farming in Indonesia. CV. Reja Mayur is a company that sells organic agricultural products under the name Twelve's Organic. Marketing is a comprehensive and planned activity of a company that makes various efforts to meet market demand. Marketing channels are generally a collection of organizations and institutions involved in the distribution of goods and services. The purpose of this study is to describe the marketing distribution flow of organic vegetables at CV Reja Mayur. Descriptive analysis is the analysis method used in this research. Interviews and active participants were the data collection methods used. Three marketing distribution channels were identified by the findings of this study: farmer-consumer, farmer-supermarket (hokky)-consumer, and farmer-retailer-consumer.
Co-Authors Nuriah Yuliati