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Pengaruh Live Streaming, Diskon Tanggal Kembar, Gratis Ongkir, Dan Ulasan Produk Terhadap Minat Beli Ganesha, Galland; Setiawan, Budi; Rosmawaty, Rosmawaty
Journal of Business and Economics Research (JBE) Vol 6 No 1 (2025): February 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i1.7039

Abstract

This research analyzes the influence of live streaming, twin date discounts, free shipping, and product reviews on interest buy for students in Palembang City when shopping on Shopee. With the development of e-commerce, promotional strategies have become crucial in attracting consumers. This research also shows the relevance of e-commerce in supporting the achievement of the United Nations Sustainable Development Goals (UN SDGs), especially in accelerating economic growth (SDG 8). Data was collected through a survey of 96 respondents and analyzed using PLS-SEM. The research results show that live streaming and free shipping have no effect on buying interest. In contrast, twin date discounts and product reviews have a positive and significant influence. These findings provide insight for Shopee to optimize promotional strategies to increase competitiveness. Theoretically, this research contributes to digital marketing literature and supports the implementation of SDGs through more inclusive and sustainable e-commerce promotion innovation.
Diversifikasi olahan singkong : program pendampingan pembuatan stik singkong di desa Alai Nurhalizah, Nadila; Alhakim, Jimmy; Ganesha, Galland; Pitaloka, Dini; Handayani, Susi; Mutaqin, Zenal
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.25756

Abstract

Abstrak Pengabdian Kepada Masyarakat (PKM) dalam upaya pengolahan singkong yang merupakan salah satu komoditas pertanian utama Desa Alai Kecamatan Lembak Kabupaten Muara Enim. Rendahnya pengetahuan teknologi menyebabkan pengolahan singkong yang telah dilakukan belum optimal, dimana sebagian besar singkong dijual dalam bentuk mentah dan dalam bentuk gaplek serta tapioka. Program ini bertujuan membentuk kelompok usaha mandiri dalam pengembangan olahan singkong untuk meningkatkan nilai ekonomi singkong melalui diversifikasi produk olahan berupa stik singkong menggunakan metode pendekatan yang dipakai dalam PKM yaitu metode pendekatan partisipasi kelompok atau Partisipatory Rural Apprasial (PRA), melibatkan kelompok mitra dalam kegiatan meliputi: penyuluhan, pelatihan, praktek langsung, dan pendampingan. Hasil dari program ini yaitu peningkatan pengetahuan mitra dalam mengolah singkong menjadi stik singkong, adanya peningkatan analisis trend pasar serta diharapkan adanya peningkatan pendapatan dari penjualan produk stik singkong. Keberlanjutan dari program ini mitra mampu meningkatkan kemampuan manajemen dan pemasaran serta diharapkan dapat mendorong pertumbuhan ekonomi lokal dan membuka peluang kerja baru di Desa Alai. Kata kunci: diversifikasi, pengolahan, singkong Abstract Community Service (PKM) in the process of processing cassava which is one of the main agricultural commodities of Alai Village, Lembak District, Muara Enim Regency. The low level of technological knowledge causes the cassava processing that has been carried out to be suboptimal, where most of the cassava is sold in raw form and in the form of gaplek and tapioca. This program aims to form an independent business group in the development of cassava processing to increase the economic value of cassava through diversification of processed products in the form of cassava sticks using the approach method used in PKM, namely the group participation approach method or Participatory Rural Appraisal (PRA), involving partner groups in activities including: counseling, training, direct practice, and mentoring. The results of this program are an increase in partner knowledge in processing cassava into cassava sticks, an increase in market trend analysis and an increase in income from the sale of cassava stick products. The sustainability of this program, partners are able to improve management and marketing skills and are expected to encourage local economic growth and open up new job opportunities in Alai Village. Keywords: diversification, processing, cassava