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All Journal Jurnal Manajemen Bisnis SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan
Hadiluwarso, Melina Alicia
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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The Usage of Paylater Among College Students: The Role of Self-Control, Hedonistic Conformity, and Family Financial Education Nugrahanti, Yeterina Widi; Rita, Maria Rio; Restuti, Mitha Dwi; Hadiluwarso, Melina Alicia
Jurnal Manajemen Bisnis Vol. 15 No. 2: September 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i2.23456

Abstract

Research aims: The increasing phenomenon of the unwise use of Paylater in society, even among college students, is interesting to review further. This study aims to test the role of self-control and hedonistic conformity with the moderation of family financial education on the use of Paylater by university students.Design/Methodology/Approach: Primary data was obtained through a survey involving 117 respondents who have or are currently using the Paylater service. Furthermore, the data was processed using the Partial Least Squares (PLS) method.Research findings: This study produced the following findings: hedonistic conformity was proven to have a positive effect on the use of Paylater in the full sample and in two sub-samples. This finding is in line with the TPB modification used in this research, hedonic conformity as a proxy for subjective norms has been shown to contribute positively to the use of Paylater among colleege students. Meanwhile, the role of family financial education has not been proven to moderate the regression path of self-control and hedonic conformity on the use of Paylater.Theoretical Contribution/Originality: This study contributes to enriching the literature on personal financial management, especially regarding the use of Paylater based on internal and external factors of students.Practitioners/Policy Implications: These results offer recommendations for personal financial management, especially for university students, to avoid the risk of being trapped by Paylater by paying attention to their social community and prioritizing family financial education.Research Limitations/Implications: Respondents were mostly undergraduate students, so this study cannot explain the dynamics of financial behavior among undergraduate and postgraduate students who have different demographic characteristics. Therefore, future research needs to analyze different sample groups to enrich the scientific perspective. Furthermore, to provide depth of analysis, this study proposes to add other internal aspects of the individual to the TPB theoretical framework (e.g.: perception of usury and financial risk tolerance). Last but not least, regarding the development of indicators from the family financial education variable that does not yet include personal debt management education items, hence this indicator can be added as a proxy for this variable to obtain in-depth measurements.
Pendampingan dan pengembangan pemasaran digital untuk meningkatkan penjualan UMKM Es Kesambi Salatiga Hoar, Loreta Rias Indriana; Kristanti, Angelica Beatrice Elita; Aripah, Siti; Hadiluwarso, Melina Alicia; Sin, Virda Mei; Sakti, Imanuel Madea
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 8, No 3 (2024): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v8i3.25316

Abstract

AbstrakPotensi pertumbuhan usaha mikro, kecil, dan menengah (UMKM) terutama di bidang kuliner masih terbuka lebar namun hal ini perlu didukung dengan pemanfaatan berbagai platform digital agar lebih optimal, salah satunya adalah dengan mengimplementasi pemasaran digital. Namun, pelaku UMKM masih memiliki keterbatasan pengetahuan dan kemampuan mengenai implementasi pemasaran digital. Bertolak dari hal ini, Tim Pengabdian Masyarakat melakukan kegiatan pendampingan dan pengembangan pemasaran digital pada  UMKM Es Kesambi Salatiga dengan tujuan mengoptimalkan platform digital untuk meningkatkan penjualan UMKM. Kegiatan pengabdian masyarakat mencakup kegiatan pendampingan dan pelatihan pemasaran digital kepada UMKM Es Kesambi Salatiga. Metode yang dilakukan meliputi wawancara, riset lapangan, pembuatan konten pemasaran dan publikasi, pendampingan mitra UMKM, evaluasi, serta pembuatan laporan kegiatan. Hasil kegiatan pengabdian masyarakat ini berupa kalendar konten, konten sosial media, dan website UMKM Es Kesambi Salatiga. Hasil kegiatan menunjukkan bahwa implementasi strategi pemasaran digital melalui media sosial Instagram dan website terbukti efektif dalam meningkatkan brand awareness dan penjualan UMKM Es Kesambi Salatiga. Pendampingan dan pelatihan yang dilakukan juga dapat membantu pemilik usaha memahami dan memanfaatkan pemasaran digital secara lebih optimal. Kata kunci: UMKM; pemasaran digital; pendampingan; media sosial. AbstractThe growth potential of micro, small, and medium enterprises (MSMEs), especially in the culinary sector, is still wide open, but this needs to be supported by the use of various digital platforms to be more optimal, one of which is by implementing digital marketing. However, MSME actors still have limited knowledge and abilities regarding the implementation of digital marketing. Based on this, the Community Service Team carried out digital marketing assistance and development activities for the MSME Es Kesambi Salatiga with the aim of optimizing the digital platform to increase MSME sales. Community service activities include digital marketing assistance and training for the MSME Es Kesambi Salatiga. The methods used include interviews, field research, creation of marketing content and publications, mentoring MSME partners, evaluation, and creation of activity reports. The results of this community service activity are in the form of a content calendar, social media content, and the website of MSME Es Kesambi Salatiga. The results of the activity show that the implementation of digital marketing strategies through Instagram social media and websites has proven effective in increasing brand awareness and sales of Es Kesambi. The mentoring and training carried out can also help business owners understand and utilize digital marketing more optimally. Keywords: MSMEs; digital marketing; mentoring; social media.
Co-Authors Aripah, Siti Hoar, Loreta Rias Indriana Imanuel Madea Sakti Kristanti, Angelica Beatrice Elita Maria Rio Rita MI Mitha Dwi Restuti Sin, Virda Mei Yeterina Widi Nugrahanti