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All Journal Jurnal Administrasi Bisnis JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
Ramadhan, Naufalian
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Environmental Knowledge, Awareness, Attitude Toward Purchase Intention, Mediated by Infrastructure Readiness & Price Affordability of Electric Vehicle (EV): Case in Indonesia Ramadhan, Naufalian; Nurdayadi, Nurdayadi; Alfiandri, Alfiandri
Jurnal Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v13i2.62216

Abstract

The study investigates the impact of electric vehicle (EV) technology on Indonesia's automotive industry and economy, emphasizing EVs' role in emission reduction. Factors affecting EV uptake, including purchasing behavior and environmental awareness, are analyzed, contributing to the theory of planned behavior. Data from 136 respondents were collected through surveys, revealing positive correlations between environmental awareness, knowledge, attitude, and purchase intent. Price affordability emerges as an intervening variable. The study offers insights for the gradual integration of EVs into Indonesia's automotive sector, highlighting initiatives by both manufacturers and the government, such as introducing EV options and implementing regulations related to energy, charging infrastructure, and taxation. This research underscores the importance of addressing consumer perceptions and market dynamics to facilitate the transition toward electric mobility in Indonesia.
Environmental Knowledge, Awareness, Attitude Toward Purchase Intervention Intervened by Infrastructure Readiness and Price Affordability of Electric Vehicle (Ev): Case in Indonesia Ramadhan, Naufalian; Nurdayadi; Alfiandri
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 10 No 1 (2025): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v10i1.19778

Abstract

Research aim: This research aims to identify factors that influence Electric Vehicles (EV) ownership in Indonesia, including environmental knowledge, awareness, attitudes and affordability as intervention factors in purchasing decisions. Method: A quantitative approach was used with a questionnaire survey of 136 eligible respondents. Research Findings: Environmental knowledge, awareness, and attitudes have a positive influence on ownership of Electric Vehicles (EV). Attitudes also have a significant impact on purchase intentions, with price affordability as an intervening factor. Theoretical Contribution: This research adds to the literature on the adoption of environmentally friendly technology and consumer behavior in owning Electric Vehicles (EV) in Indonesia. Implications for Practitioners: The research results provide insights for manufacturers, marketers, and policymakers to increase the adoption of Electric Vehicles (EV) through education, environmental awareness campaigns, and price incentives. Research Limitations: Limitations of this research include the limited sample size and not considering infrastructure and policy factors that can also influence the adoption of Electric Vehicles (EV).
Co-Authors Alfiandri Alfiandri, Alfiandri NURDAYADI