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Rizki Edmi Edison
Institute for Leadership, Innovation and Advancement, Universiti Brunei Darussalam
Computer Science & IT

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ANALISIS ATENSI VISUAL CALON MAHASISWA PADA BROSUR PERGURUAN TINGGI MENGGUNAKAN METODE EYE TRACKING Dede Febrian Saragih Sumbayak; Muhammad Baihaqi Siregar; Deni Adha Akbari; Rizki Edmi Edison; Evta Indra
Jurnal Tekinkom (Teknik Informasi dan Komputer) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/tekinkom.v7i1.1365

Abstract

The purpose of the research is to analyze the figures presented in the E-Brochure of the Faculty of Science and Technology at Prima Indonesia using the eye movement patterns of prospective students, to find out if the people displayed represent each study program. The problem is in the 2022 to 2023 academic year was a decrease in the new students by 30%, especially in the Faculty of Science and Technology. Therefore, more specific research must be carried out on the use of E-Brochures to improve the quality of promotions. The visual attention patterns of 80 prospective students were recorded using eye-tracking technology to find out their objective assessment of the figures displayed. The research results indicated a variation in participant’s visual focus on different Regions of Interest (RoI) for each image. For example, in image 1, RoI 3 received the most attention with a dwell time of 2.43 seconds, while in image 2, RoI 2 was the main focus with a dwell time of 1.41 seconds. This data suggests that facial elements tend to attract more attention than properties, although there are exceptions depending on the image's composition. The benefit of this research is improving the quality of the E-Brochure of the Faculty of Science and Technology, Prima Indonesia University so that it pulls the interest of new students.
ANALISIS PERBEDAAN ATENSI VISUAL CUSTOMER SHOPEE TERHADAP PRODUK FLASH SALE DENGAN PRODUK NORMAL BERBASIS EYE TRACKING Zabbrina Ayu Marcellina Tanjung; Dita Sari Vita L.S; Monalisa Br Sembiring Depari; Evta Indra; Deni Adha Akbari; Rizki Edmi Edison
Jurnal Tekinkom (Teknik Informasi dan Komputer) Vol 7 No 1 (2024)
Publisher : Politeknik Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37600/tekinkom.v7i1.1368

Abstract

Shopee is known as the e-commerce platform that is most widely used by people in Indonesia. One of the advantages offered by this platform is flash sales on various products at certain times. This study aims to determine the visual attention patterns of shopee users when viewing websites with flash sale captions using eye tracker technology. A total of 63 participants who were divided into two groups based on their experience using shopee were shown four types of products, each of which had a flash sale display and a normal display. There were five regions of interest in each display and two types of functions, first time fixation and Dwell time, were analyzed. This study shows that even though the longest duration was used by participants to view the flash sale description region, the first region viewed by both groups of participants was the product region. We hope that this data can be a reference for e-commerce platform website design to increase attention to the main message.
Co-Authors Dede Febrian Saragih Sumbayak Deni Adha Akbari Deni Adha Akbari Dita Sari Vita L.S Evta Indra Evta Indra Monalisa Br Sembiring Depari Muhammad Baihaqi Siregar Zabbrina Ayu Marcellina Tanjung