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All Journal El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Yosie Noverha
Universitas Bina Sarana Informatika
Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Digital Marketing, Social Media Engagement, dan Customer Trust Terhadap Loyalitas Pelanggan E-Commerce Aris Kurniawan; Lili Marlinah; Yosie Noverha; Vina Islami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5268

Abstract

The development of e-commerce business is increasingly influenced by modern lifestyle with changes in international activities and industries. Factors in the development of e-commerce can be caused by the increasing number of entrepreneurs in recent years, the shift from traditional businesses to digital according to needs and increasingly broad competitors. This study uses quantitative research. This study aims to determine the effect of digital marketing, social media engagement, and customer trust on E-Commerce Customer Loyalty. This study focuses on E-Commerce users in Indonesia, by applying the Non-Probability Sampling technique to determine the sample obtained as many as 120 respondents. The results of this study have found that digital marketing, social media engagement, and customer trust have an effect on e-commerce customer loyalty.
Pengaruh Digital Marketing, Social Media Engagement, dan Customer Trust Terhadap Loyalitas Pelanggan E-Commerce Aris Kurniawan; Lili Marlinah; Yosie Noverha; Vina Islami
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5268

Abstract

The development of e-commerce business is increasingly influenced by modern lifestyle with changes in international activities and industries. Factors in the development of e-commerce can be caused by the increasing number of entrepreneurs in recent years, the shift from traditional businesses to digital according to needs and increasingly broad competitors. This study uses quantitative research. This study aims to determine the effect of digital marketing, social media engagement, and customer trust on E-Commerce Customer Loyalty. This study focuses on E-Commerce users in Indonesia, by applying the Non-Probability Sampling technique to determine the sample obtained as many as 120 respondents. The results of this study have found that digital marketing, social media engagement, and customer trust have an effect on e-commerce customer loyalty.
Co-Authors Aris Kurniawan Lili Marlinah Vina Islami