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All Journal Primanomics : Jurnal Ekonomi & Bisnis JURNAL HERITAGE
Nur Azizah
Universitas Yudharta Pasuruan
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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DIFUSI INOVASI DALAM KONTEKS PERANAN KELOMPOK INFORMASI MASYARAKAT (KIM) SWARA RINGGIT KELURAHAN LEDUG GUNA MENINGKATKAN POTENSI LOKAL Nur Azizah

Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v6i2.1567

Abstract

Penelitian ini meneliti tentang difusi inovasi dalam konteks peranan Kelompok Informasi Masyarakat (KIM) Swara Ringgit.Tujuan dari penelitian ini untuk mengetahui difusi inovasi dan peranan Kelompok Informasi Masyarakat (KIM) Swara Ringgit dalam meningkatkan potensi lokal menggunakan metode deskriptif kualitatif.Pendekatan yang digunakan dalam penelitian ini adalah analisis difusi inovasi Everett M. Rogers. Ada empat unsur utama dalam proses difusi inovasi, pertama, Inovasi merupakan segala ide, cara-cara, ataupun obyek yang dioperasikan oleh seseorang sebagai sesuatu yang baru. Kedua, cara dan saluran komunikasi yang dipergunakan dalam proses difusi inovasi, ada dua saluran komunikasi yang bisa digunakan yaitu saluran antarpribadi dan massa(media massa). Ketiga, dalam jangka waktu tertentu. Waktu yang diperlukan dalam proses difusi inovasi. Keempat, diantara para anggota sistem sosial (karakter individu-individu sebagai anggota sistem sosial yang menjadi sasaran kegiatan difusi inovasi).Hasil penelitian ini adalah inovasi memperkenalkan dan mempromosikan produk local melalui internet dalam upaya meningkatkan potensi local Kelurahan Ledug. Proses adopsi inovasinya meliputi lima tahap yakni Knowledge (pengetahuan), persuasion (bujukan/ajakan) decision (pengambilan keputusan) serta implementation (implementasi/pelaksanaan) dan confirmation (konfirmasi). Proses adopsi inovasi dalam penelitian ini berjalan lancar dan baik. Dan inovasi dapat diterima oleh masyarakat.
The Effect of Customer Satisfaction on Trust and Repurchase Interest in Cushion Somethinc Products at Panda Lovely Pasuruan Branch Lailatul Fitriya; Nur Azizah
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 2 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i2.3240

Abstract

In modern times, many people are starting to know cosmetics and are more concerned with appearance, not only from the fashion worn but also from the makeup and skincare used on the face. Somethic is one of the local brands that has many variants for treatments and makeup. This study aims to determine the influence between the variables studied. These variables include customer satisfaction, trust and repurchase interest. This type of research is quantitative research with an explanatory approach where it is used to test the relationship between variables or find out whether a variable is caused or manipulated by other variables or not. The data collection technique used was a questionnaire that was distributed offline to somethic product users who made purchases at branches on lovely Pasaruan. The sample used in this study is 100 respondents using the purposive sampling method where the selected sample is required to be in accordance with the criteria needed with the suitability of the research objectives. In data management, this research was carried out using the Partial Least Square (PLS) analysis method. Based on the results of this study, it can be seen that customer satisfaction has a positive and significant effect on repurchase interest and trust has a positive and significant effect on repurchase interest.
Pengaruh Financial Knowledge Dan Financial Behavior Terhadap Perilaku Konsumtif Itsnain Mabrurah; Nur Azizah
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 3 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : LPPM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i3.3245

Abstract

In the era of globalization, the rapid development of technology affects people's lifestyles, encouraging high consumptive behavior. This phenomenon is especially seen in students, who are often trapped in the purchase of goods not only for needs, but also for desires and social status. This study aims to evaluate the influence of financial knowledge and financial behavior on consumptive behavior among students of the Department of Accounting, University of Islam Malang. The method used was a quantitative approach with an explanatory design, involving 196 students as a sample from a total population of 386 students. Data was collected using a questionnaire and analyzed using the Partial Least Square (PLS) technique. The results showed that financial knowledge had a significant effect on financial behavior and consumptive behavior, while financial behavior also had a significant effect on consumptive behavior. Convergence and discriminatory validity are tested with AVE and cross loading, which indicates all constructs are valid. The reliability test showed that the composite value of reliability and Cronbach's Alpha was more than 0.70. The R-square test shows that consumptive behavior is explained 90% by financial knowledge and financial behavior, while financial behavior is explained by 73.9% by financial knowledge. In conclusion, both financial knowledge and financial behavior have a significant influence on students' consumptive behavior.
Co-Authors Itsnain Mabrurah Lailatul Fitriya