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All Journal JURNAL HERITAGE Ultimacomm: Jurnal Ilmu Komunikasi
Fathul Qorib
Program Studi Ilmu Komunikasi, Universitas Tribhuwana Tunggadewi Malang
Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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MOTIF PENGGUNAAN MEDIA CETAK PADA MAHASISWA DI KOTA MALANG Fathul Qorib; Maria Graselia Woli Kello; Rochmad Effendy

Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/heritage.v8i1.1874

Abstract

Abstract : Newspapers are getting worse in Indonesia. Nielsen's survey in 2014 and 2017 showed the decline. This research wants to know the interest of student's consumption towards print media. The qualitative method was chosen because it can describe the choice of informants deeply. Data collection techniques used in this research are documentation and interviews with journalism students in Malang with Uses and Gratification Theory. The results revealed that Malang journalism students' interest in reading print was low. Student motives which include information needs and diversity are not met. Likewise in print media usage part is very rarely because of the difficulties in gaining access and having to buy or subscribe. The effect is most of the informants say that print media cannot fill their needs, so they turn to online media. Keywords : Motive, Print Media, Journalism Student, Uses and Gratification Abstrak : Surat kabar kian terpuruk di Indonesia. Survei Nielsen pada tahun 2014 dan 2017 menunjukkan penurunan tersebut. Penelitian ini ingin mengetahui minat konsumsi mahasiswa terhadap media cetak. Metode kualitatif dipilih karena bisa menggambarkan pilihan informan secara mendalam. Teknik pengumpulan data menggunakan dokumentasi dan wawancara pada mahasiswa jurnalistik di Kota Malang dengan Teori Usess and Gratification. Hasil penelitian mengungkapkan bahwa minat baca media cetak pada mahasiswa jurnalistik di Kota Malang rendah. Motif mahasiswa yang meliputi kebutuhan informasi maupun diversitas tidak terpenuhi. Begitupula di bidang penggunaan media cetak sangat jarang karena kesulitan mendapatkan akses serta harus membeli atau berlangganan. Efeknya, sebagian besar informan mengatakan media cetak tidak dapat memenuhi kebutuhan mereka sehingga beralih ke media online. Kata Kunci : Motif, Media Cetak, Mahasiswa Jurnalistik, Uses and Gratification
Pola Konsumsi Media pada Generasi Milenial Kota Malang Fathul Qorib
ULTIMA Comm Vol 12 No 1 (2020): UltimaComm
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v12i1.1490

Abstract

Nowadays, digital media replaces conventional media in rapid ways since Millennial prefers digital media over conventional media. Digital media makes it easier to access information and considered as capable of fulfilling today's generation needs of information. This study aims to elaborate Millennia's intensity towards reading both digital and conventional media, to explore their expectation (gratification sought), and also to figure out the media's capacity to fulfill their needs (gratification obtained). This study uses qualitative methods, and data are obtained through in-depth interviews in order to reveal ulterior choices of four informants consist of journalist students from four universities in Malang. This study shows that Millennia's intensity in reading printed newspapers is immensely low. This phenomenon happens because, unlike access to digital media that can be found conveniently, printed newspapers are difficult to get around their surroundings. Millennia's Gratification Sought towards media lies in five most important matters, namely: to gather information, to learn news-writing, to spend leisure time, social interaction materials, and to have free-hoax information. Millennial considers that online media is more capable of fulfilling those five matters than the printed newspaper (gratification obtained). Keywords : print media, digital media, uses and gratification, millennial
Co-Authors Maria Graselia Woli Kello Rochmad Effendy