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Semiotic Analysis of Surau dan Silek Movie Posters Pratiwi, Anne; Amri, Ulil; Suandari, Fitri
Puitika Vol 20, No 1 (2024)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/puitika.v20i1.587

Abstract

Movie posters are means of media promotion for an upcoming movie to persuade the moviegoers attending the cinema or to spread awareness of the near future release. In general, movie posters are embedded with initial information about the movie, i.e., the title, a short tagline, actors and actresses, production house, producers, and the team beyond its production. The information in a movie poster can be conveyed in various signs which are classified into two: linguistic and non-linguistic signs. This research aims to identify linguistic and non-linguistic signs and to analyze denotative and connotative meaning the signs found on the poster of Surau dan Silek, the debut full-length movie by Arief Malinmudo, by applying Barthes’ order of signification theory. The data are in the form of symbols found on the selected poster. This research is descriptive qualitative research. The result shows that the symbols convey numerous messages in explicit and implicitways, including information about the premise of the movie, cultural values and cultural references embedded to the story, its production detail, the actors and actresses, the characters, settings, and the moral lesson from the movie.
Semiotic Analysis of Surau dan Silek Movie Posters Pratiwi, Anne; Amri, Ulil; Suandari, Fitri
Puitika Vol. 20 No. 1 (2024)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/puitika.v20i1.587

Abstract

Movie posters are means of media promotion for an upcoming movie to persuade the moviegoers attending the cinema or to spread awareness of the near future release. In general, movie posters are embedded with initial information about the movie, i.e., the title, a short tagline, actors and actresses, production house, producers, and the team beyond its production. The information in a movie poster can be conveyed in various signs which are classified into two: linguistic and non-linguistic signs. This research aims to identify linguistic and non-linguistic signs and to analyze denotative and connotative meaning the signs found on the poster of Surau dan Silek, the debut full-length movie by Arief Malinmudo, by applying Barthes’ order of signification theory. The data are in the form of symbols found on the selected poster. This research is descriptive qualitative research. The result shows that the symbols convey numerous messages in explicit and implicitways, including information about the premise of the movie, cultural values and cultural references embedded to the story, its production detail, the actors and actresses, the characters, settings, and the moral lesson from the movie.
Analisis Bentuk Linguistik pada Penerjemahan Judul Buku Berbahasa Inggris ke dalam Bahasa Indonesia Suandari, Fitri; Zulprianto, Zulprianto; Lindawati, Lindawati
Titian: Jurnal Ilmu Humaniora Vol. 9 No. 2 (2025): Desember 2025
Publisher : Fakultas Ilmu Budaya, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/titian.v9i2.49580

Abstract

Penelitian ini menggunakan pendekatan kualitatif deskriptif. Objek penelitian ini adalah penerjemahan judul buku berbahasa Inggris (BSu) dan terjemahannya dalam bahasa Indonesia (BSa). Tujuannya adalah menganalisis bentuk linguistik yang ditemukan pada judul BSu dan BSa. Penelitian ini diharapkan dapat memberikan kontribusi yang signifikan dalam bidang pembelajaran bahasa Inggris serta bidang penerjemahan, khususnya dalam konteks penerjemahan judul buku berbahasa Inggris ke bahasa Indonesia. Pengambilan data dilakukan dengan observasi dan dokumentasi, baik daring maupun luring. Data diperoleh secara acak sehingga terkumpul 212 judul buku (122 novel dan 90 buku motivasi). Analisis dilakukan berdasarkan satuan bahasa berupa kata, frasa, klausa, dan kalimat. Hasil penelitian menunjukkan bahwa bentuk frasa paling dominan (159 data), diikuti kalimat (34), klausa (11), dan kata (8). Bentuk frasa dinilai efektif karena bersifat deskriptif dan minim ambiguitas, sedangkan klausa dan kalimat cenderung sulit diterjemahkan tanpa mengubah gaya atau nuansa teks asli. Abstract This study uses a descriptive qualitative approach. The object of this study is the translation of English book titles (SL) and their translations into Indonesian (TL). The aim is to analyze the linguistic forms found in the SL and TL titles. This study is expected to make a significant contribution to English language learning and translation field, especially in the context of translating English book titles into Indonesian. Data collection was carried out through observation and documentation, both online and offline. Data were obtained randomly, resulting in 212 book titles (122 novels and 90 motivational books). Analysis was carried out based on linguistic units in the form of words, phrases, clauses, and sentences. The results show that the phrase form was the most dominant (159 data), followed by sentences (34), clauses (11), and words (8). The phrase form is considered effective because it is descriptive and has minimal ambiguity, while clauses and sentences tend to be difficult to translate without changing the style or nuance of the original text.