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All Journal Jurnal Pekommas International Journal of Science and Applied Science: Conference Series
Wijaya, Niken
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Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Mathematics Physics

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Tingkat Penerimaan Program Komunikasi Digital ‘Jelajah Virtual’ Monumen Pers Nasional Pada Masa Pandemi Covid-19 Wijaya, Niken; Pawito, Pawito; Rahmanto, Andre Novi
Jurnal Pekommas Vol 7 No 2 (2022): December 2022
Publisher : Sekolah Tinggi Multi Media “MMTC” Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jpkm.v7i2.4870

Abstract

- During the Covid-19 pandemic, there were government regulations calling for the closure of non-essential public services, aiming to reduce the risk of spreading the Covid-19 virus. As a result, the convenience of direct interaction and communication between service workers and the public is disrupted. As a solution, digital-based interaction and communication programs are used to overcome these obstacles. Even so, it was not easy when you first used the program during the early days of the Covid-19 pandemic. Especially for public service officers who are required to provide optimal service to the public. Therefore, this research specifically aims to find out the level of acceptance and use of technology for public service workers (museum guides) in the digital communication program "Virtual Exploration" at the National Press Monument during the Covid-19 pandemic. This research uses the case study method through the Event Structure Analyst (ESA) approach and the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model. The results of the study show that Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value, Habit are related to the level of acceptance and use of technology in the National Press Monument's "Virtual Exploration" program during the Covid-19 pandemic. So it can be concluded that the level of acceptance of digital communication is carried out self-taught by adjusting the practice time which is not too long and easy to use and fun after getting used to it.
Digital Communication Instagram Account @Monumenpers During the Covid-19 Pandemic Wijaya, Niken; Pawito, Pawito; Rahmanto, Andre N.
International Journal of Science and Applied Science: Conference Series Vol 6, No 1 (2022): International Journal of Science and Applied Science: Conference Series
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/ijsascs.v6i1.69939

Abstract

Digital communication during the covid-19 pandemic is needed because of social distancing regulations and the closure of public services, one of which is the National Press Monument. One form of digital communication is through social media platforms. During the pandemic, the Instagram account @monumenpers became the main media channel for disseminating information and communication facilities for the National Press Monument with the public. The purpose of this study is to provide an understanding of the digital communication process for the Instagram @monumenpers account. The research method used is an interpretive qualitative research method with qualitative content analysis techniques confirmed by interviews with key informants. The theory used in this study is the Circular of SOME model by Regina Luttrell. The communication process is explained through the four components of The Circular of SOME model by Regina Luttrell, namely share, optimize, manage and engage. The findings show that the digital communication process for the @monumenpers Instagram account during the covid-19 pandemic involved the National Press Monument social media management team (communicators) and the public/followers (communicants). Content material and information dissemination activities and responses are carried out by the Instagram account admin/management team and interactions occur with followers. High levels of engagement on certain content, one of which is content about the giveaway program.
Co-Authors Andre Novi Rahmanto Pawito Pawito Rahmanto, Andre N.