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The Relationship Between Organizational Commitment and Environmental Leadership with Community Satisfaction for Sustainable Ecotourism Development at Danau Sipin, Jambi Citra Sherly Gita; HM Ahman Sya; Ananto Kusuma Seta; Eliana Sari; Dwi Atmanto
Journal of Mathematics Instruction, Social Research and Opinion Vol. 5 No. 1 (2026): March
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/misro.v5i1.998

Abstract

The development of sustainable ecotourism requires a balanced integration of economic benefits, social well-being, and environmental conservation, with local communities playing a central role in tourism management. This study aims to examine the influence of organizational commitment and environmental leadership on community satisfaction in supporting sustainable ecotourism development at Danau Sipin, Jambi City. A quantitative, correlational research design was employed. Data were collected through questionnaires and interviews with 60 respondents, including local community members, tourism awareness groups, and stakeholders directly engaged in ecotourism management. The sampling technique combined multistage purposive sampling and simple random sampling. Data analysis included validity and reliability testing, multiple linear regression analysis, coefficient of determination analysis, and hypothesis testing using t-tests and F-tests. The results indicate that all research instruments were valid and reliable. Simultaneously, organizational commitment and environmental leadership had a significant effect on community satisfaction in sustainable ecotourism development. Partially, each independent variable also demonstrated a positive and significant influence on community satisfaction. These findings highlight the importance of strengthening organizational commitment and environmentally oriented leadership to enhance community satisfaction and participation, thereby supporting the long-term sustainability of ecotourism management at Danau Sipin, Jambi City.
Potential For Ecotourism Development In Jambi Province Citra Sherly Gita; M. Yudhi Pangestu; Ümit Atabek
Jurnal Mamangan Vol 12, No 2 (2023): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i2.6649

Abstract

Jambi Province in Indonesia is a province that has rich natural resources and cultural diversity. The potential of an area can have a big influence as a tourist destination. Potential and superior objects that tourists can see in Jambi Province include the natural beauty of the area, such as the sea, hills and mountains, as well as local culture. This research was carried out with the aim of future ecotourism activities in Jambi Province, especially Kerinci Seblat National Park (TNKS), Bukit Tigapuluh National Park (TNBT), Bukit Duabelas National Park (TNBD), and Berbak and Sembilang National Park (TNBS). . This National Park is suitable for commercial use and standard tourist attractions. The social theory used in this research is Herbert Spencer's theory. In Spencer's view, sociology is a science that observes social structures and processes as a system. The type of research method used is qualitative through a descriptive approach. The research results show that the ability to develop tourism in this area consists of the coverage of the regional ecosystem which is created from a natural combination of hilly forests, rivers (bengawan), sea, wildlife, and most importantly protected. valuable plant species, such as germplasm. The conclusion of this research is that the classes that fall into the very rare and protected category and do not have visual appeal are tropical forest medicinal biota as well as conventional insight and local customs. The novelty of this research is the most important species that are protected, valuable flora such as germplasm, species that are classified as very rare and protected and do not have visual appeal, tropical forest medicinal biota as well as conventional insights and local community customs.