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All Journal Jurnal Akuntansi dan Pajak
Chastelina Giska Pangestika
Magister Manajemen, Universitas Diponegoro
Economics, Econometrics & Finance Social Sciences

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ANTESEDEN PENGARUH PURCHASE INTENTION TERHADAP PURCHASE DECISION PADA GENERASI MILENIAL PELANGGAN SOGO DI KALIMANTAN TIMUR Chastelina Giska Pangestika
Jurnal Akuntansi dan Pajak Vol 24, No 1 (2023): JAP : Vol. 24, No. 1, Februari 2023 - Juli 2023
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v24i1.8298

Abstract

Key words: Store Image, Lifestyle, Price, Store Atmosphere, Hedonic Value, Purchase Decision, Purchase Intention
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