Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Jurnal Akuntansi dan Pajak
I Made Bayu Dirgantara
Magister Manajemen, Universitas Diponeogoro, Semarang
Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
PENGARUH SOCIAL MEDIA MARKETING DAN BRAND AWARENESS TERHADAP BRAND LOYALTY DENGAN VALUE CONSCIOUSNESS DAN BRAND LOVE SEBAGAI VARIABEL INTERVENING Zhafira Utami Marhaban; I Made Bayu Dirgantara
Jurnal Akuntansi dan Pajak Vol 23, No 2 (2023): JAP : Vol. 23, No. 2, Agustus 2022 - Januari 2023
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i2.6958

Abstract

This study aims to examine the effect of value consciousness and brand love which is influenced by social media marketing and brand awareness on brand loyalty. Sampling was used using a purposive sampling technique, the total sample used was 254 respondents who are Shopee consumers who have made purchases at Shopee at least twice and who have more than one marketplace account. The data analysis technique used in this research is using SEM (structural equation model) analysis with the AMOS program, and data collection techniques using a questionnaire. The results show that social media marketing has a positive effect on value consciousness, value consciousness has a positive effect on brand loyalty, brand awareness has a positive effect on brand love, value consciousness has a positive effect on brand love, and brand love has no effect on brand loyalty. Keywords : social media marketing and brand awareness, value consciousness and brand love, brand loyalty
PENGARUH BRAND EXPERIENCE DAN SYMBOLIC VALUE TERHADAP BRAND LOYALTY KONSUMEN iPHONE DENGAN ACTUAL SELF-CONGRUENCY DAN CUSTOMER INVOLVEMENT SEBAGAI VARIABEL INTERVENING Ernita Vania; I Made Bayu Dirgantara
Jurnal Akuntansi dan Pajak Vol 23, No 2 (2023): JAP : Vol. 23, No. 2, Agustus 2022 - Januari 2023
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i2.7384

Abstract

This study aims to examine the effect of actual self-congruency and customer involvement who get the influence of brand experience and symbolic value on brand loyalty. Sampling was used using a purposive sampling technique, the total sample used was 256 respondents who are consumers of Apple iPhone products who still use Apple iPhone products, who have had an Apple iPhone more than once and who have changed products from Apple iPhone to Android. The data analysis technique used in this research is using SEM (structural equation model) analysis with the AMOS program, and data collection techniques using a questionnaire. The results show that brand experience has a positive effect on the actual self-congruency of consumers of Apple iPhone products, actual self-congruency has a positive effect on brand loyalty, symbolic value has a positive effect on actual self-congruency, symbolic value has a positive effect on customer involvement, actual self-congruency has a positive effect on customer involvement and customer involvement have a positive effect on consumer brand loyalty for Apple iPhone products.
PENGARUH PERCEIVED RISK TERHADAP ONLINE TRUST DAN DAMPAKNYA TERHADAP ONLINE PURCHASE INTENTION (Studi pada konsumen marketplace di Indonesia) Dita Puspitasari; I Made Bayu Dirgantara
Jurnal Akuntansi dan Pajak Vol 24, No 1 (2023): JAP : Vol. 24, No. 1, Februari 2023 - Juli 2023
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v24i1.8293

Abstract

This study aims to analyze the influence of perceived risk factors that can affect online consumer trust and increase online purchase intention in the marketplace. Sampling was used using a purposive sampling technique, the total sample used was 349 respondents who were consumers who had made purchases at marketplaces in Indonesia and had more than one marketplace account. The data analysis technique used in this study was SEM (Structural Equation Model) analysis with the AMOS program, and the data collection technique used a questionnaire. The results of the study show that perceived risk has a negative effect on online purchase intention variables. Online trust has a positive effect on online purchase intention. Online trust does not mediate the effect of perceived risk. Keywords : perceived risk, online trust, online purchase intention
Co-Authors Dita Puspitasari Ernita Vania Zhafira Utami Marhaban