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All Journal Jurnal Akuntansi dan Pajak
Heri Wahyu Pratama
Diponegoro University
Economics, Econometrics & Finance Social Sciences

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Strategic Core: Brand Elements and Self Development Heri Wahyu Pratama
Jurnal Akuntansi dan Pajak Vol 23, No 2 (2023): JAP : Vol. 23, No. 2, Agustus 2022 - Januari 2023
Publisher : ITB AAS INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jap.v23i2.6644

Abstract

Consumer behavior at this stage has transformed a new range of suitability that benefits every brand developer. Technology has been getting closer to the ideal environmental destination in society. However, the effect is not always positive. Our study has completed the integration model on brand development research. Researcher's study on next level will have a continuing influence on the self-conformance relationship. Keywords: Consumer-brand identification, Self-concept, Generation Z, Destination quality, Strategic brand management
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