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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Tiara Amanda Putri
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Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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THE INFLUENCE OF MOTIVATION AND OTHER FACTORS ON THE PERFORMANCE OF PERUM X HEAD OFFICE EMPLOYEES Tiara Amanda Putri; Syahrian Syahrian
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13802

Abstract

Employee performance is one very important aspect for a company or organization. Therefore, this study aims to examine the influence between employee performance with motivation, organizational culture, and work discipline on Perum X Head Office employees. This study used a questionnaire to collect data. The sample in this study were 85 employees. The sampling technique in this study used probability sampling method with simple random sampling technique through sample size using slovin formula. The data analysis method used is multiple linear regression. Data is analyzed by testing normality, classical assumptions, model tests, and hypotheses. The results of this research analysis show that motivation has no effect on employee performance while organizational culture, and work discipline affect employee performance. So that Perum X Head Office employees need to pay attention to the level of motivation, organizational culture, and work discipline as an effort to improve employee performance.
the Membangun Citra UMKM Kuliner Lewat Desain: Studi Visual pada Media Promosi Oishii Kebab betri, betri indriani; Ayu Lestari; Tiara Amanda Putri
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 1 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Visual communication plays an important role for MSMEs because it functions as the main tool in building and strengthening business branding. With good visual communication design, MSMEs can convey brand values ​​and messages effectively and easily remembered by consumers, thereby increasing competitiveness and attracting more customers. Visual elements such as logos, packaging, and consistent promotional materials help create a strong visual identity, which is a distinctive marker of MSME products in an increasingly competitive market. In addition, visual communication is also very important in the context of digital branding, especially through social media and e-commerce platforms. Visual works such as product photos and video tutorials not only display product quality, but also strengthen brand image and attract the attention of consumers more widely. This greatly helps MSMEs in increasing brand awareness and building customer loyalty in the digital era. Thus, mastering visual communication is a strategic key for MSMEs to expand the market, increase interaction with consumers, and encourage sustainable business growth
Co-Authors Ayu Lestari betri, betri indriani Syahrian Syahrian