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THE ROLE OF MARKETING STRATEGIES IN INCREASING COMPETITIVENESS (A STUDY AT PT MACAKAL PANGAN SEJAHTERA CIAMIS) Ipik Permana; Wiwin Setianingsih; Elis Badriah; Purnama Sari; Lia Yulia; Andre Herdiansyah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.14977

Abstract

The industrial era is characterized by the dominant use of electronic media, as is the case in the world of marketing where the use of electronic media has become increasingly massive. The superiority of a company is seen from the development of the company's ability to create superior value by utilizing the resources it has. Problems faced in study This covers How strategy marketing, competitiveness and the role of marketing strategy at PT. Macakal Pangan Sejahtera. Objective study This is known And analyze Strategy marketing , Power competitive and Role strategy marketing in effort increase Power competition PT. Macakal Pangan Sejahtera. Method used in study This is method study qualitative descriptive. Results Study show Strategy marketing carried out by PT. Macakal Pangan Sejahterain a way general Already Walk Enough Good. Strategy marketing Already quite optimal, with promotion indicators that play the most role. Insufficient indicators is place indicator. Power competitive at PT. Macakal Pangan Sejahtera Already Enough Good in accordance with indicators that have been set that is quality product, price competitive and uniqueness. Price competitive become the most important indicator. Insufficient indicators is indicator uniqueness product. With so can concluded that role strategy marketing own role important in increase Power competitive so that PT Macakal Ciamis Pangan Sejahera capable compete in a way competitive and superior between its competitors. Keywords : Marketing, Strategy Marketing, Power Competition, Competitors, Macakal Ciamis
War Booty in the Perspective of International Humanitarian Law: A Side Effect of Armed Conflict in Afghanistan Lia Yulia; Zurria Sakinah; Danial
Ajudikasi : Jurnal Ilmu Hukum Vol. 8 No. 2 (2024): Ajudikasi : Jurnal Ilmu Hukum
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ajudikasi.v8i2.9493

Abstract

War booty is a valuable object including military equipment taken forcibly from the opposing party during the war. The purpose of conducting war booty is to weaken the opposing party. The problem is first; What is the status of means of war as war booty in armed conflict based on the 1907 Hague Convention? Second; What are the side effects of the Taliban's actions in seizing American weapons after the armed conflict in Afghanistan? The method used is normative juridical, with a legal principles approach. While the data analysis is qualitative juridical analysis, which analyzes problem identification based on secondary data in the form of primary legal materials, secondary legal materials and tertiary legal materials. The results of this study are: First, the status of means of war as spoils of war in armed conflict based on the 1907 Hague Convention on Means of War as spoils of war which as long as the spoils are movable objects belonging to the state that can be used for military operations and not civilian objects then the spoils are the property of the military authorities occupying the area of conflict before there is a peace agreement from the warring parties; Second, that the side effect of the spoils of war by the Taliban against military vehicles, helicopters, drones, weapons and night goggles is compensation, while against objects that still exist must be returned in the event of a peace agreement, this is regulated in Article 53 of the Hague Convention 1907 Jo Article 54 paragraph 2 and 4 Additional Protocol 1 of 1977.
Peningkatan Keterampilan Berbicara Dengan Pendekatan Saintifik Berbantuan Media Gambar Seri Lia Yulia
Jurnal Pendidikan Dasar Islam Vol. 2 No. 3 (2024): September
Publisher : putrapublisher.org

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/jurpendis.v2i3.844

Abstract

Penelitian ini bertujuan untuk mengetahui peningkatkan keterampilan berbicara dengan pendekatan saintifik berbantuan media gambar seri. Dilaksanakan di MI Pasanggrahan Tasikmalaya, dengan subjek penelitian siswa kelas IV yang berjumlah 20 orang yang terdiri dari 8 laki-laki dan 12 perempuan. Penelitian ini merupakan penelitian tindakan dengan menggunakan model Kemmis dan Mc Taggart, dilakukan dalam dua siklus, setiap siklus terdiri dari dua kali pertemuan. Setiap siklus terdiri dari tahapan perencanaan, tindakan, pengamatan dan refleksi. Proses pengumpulan data melalui tes kemampuan berbicara dengan media gambar seri dan non tes berupa hasil observasi pelaksanaan pembelajaran dengan pendekatan saintifik dengan menggunakan lembar pengamatan aktivitas guru dan siswa, wawancara, dan hasil dokumentasi. Analisis data dilakukan terhadap data hasil penelitian sebagaimana hasil kesepakatan antara peneliti dan observer, yaitu siswa telah mencapai KKM sebanyak 75%. Hasil penelitian pada siklus I menunjukkan bahwa rata-rata siswa yang telah mencapai KKM hanya 55%, dan pada siklus II meningkat siswa yang mencapai KKM 85%. Hasil penelitian ini menunjukkan bahwa pendekatan saintifik dapat meningkatkan keterampilan berbicara dengan berbantuan media gambar seri pada siswa kelas IV MI Pasanggrahan Tasikmalaya, dengan demikian penelitian ini dilaksanakan cukup dua siklus