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All Journal Jurnal Ilmiah Edunomika (JIE)
Khusnul Fikriyah
Fakultas Ekonomika dan Bisnis, Universitas Negeri Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH PERSEPSI KEMUDAHAN DAN CASHBACK TERHADAP PERILAKU KONSUMSI ISLAM PADA PENGGUNA SHOPEEPAY Reni Widiyanti; Khusnul Fikriyah
JURNAL ILMIAH EDUNOMIKA Vol 7, No 1 (2023): EDUNOMIKA : Vol. 07, No. 01, 2023
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i1.8055

Abstract

This research aims to determine the effect of convenience perception and cashback on Islamic consumption behavior on shopeepay users, especially in the Z Generation of Mojokerto Regency. Islamic consumption behavior is measured by five basic principles of Islamic consumption behavior. The research method is associative quantitative. The sample in this research are 100 respondents of generation Z in Mojokerto Regency who are shopeepay users by using the Hair formula. Data collection uses a questionnaire distributed via google form by using a purposive sampling method and using a Likert scale. Data processing uses the help of SmartPLS version 4.0 software with the SEM-PLS analysis method. The results of the research show that perceived convenience and cashback have an influence on the consumption behavior of Z Generation in using Shopeepay.
PENGARUH INFLUENCER DAN ONLINE CUSTOMER REVIEW TERHADAP PEMBELIAN IMPULSIF PADA PRODUK KOSMETIK HALAL DI TIKTOK SHOP Ishmah Azizah Dwi Putri; Khusnul Fikriyah
JURNAL ILMIAH EDUNOMIKA Vol 7, No 1 (2023): EDUNOMIKA : Vol. 07, No. 01, 2023
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i1.8062

Abstract

This study aims to determine the effect of influencers and online customer reviews on impulsive purchases of halal cosmetic products at the TikTok Shop. Using primary data sources through distributing questionnaires to TikTok Shop users. The sampling technique used non-probably sampling with purposive sampling technique. The data analysis technique in this study used the Structural Equation Model (SEM) with the SMART PLS 3.0 application. The results of this study indicate that there is a positive and significant influence between influencers on impulse purchases with a T-statistic value of 5.499 > T-table of 0.05. Then, online customer reviews influence impulsive purchases positively and significantly with a T-statistic value of 7.505 > T-table 0.05.
Co-Authors Ishmah Azizah Dwi Putri Reni Widiyanti