Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE)
Suharyoko Suharyoko
Program Studi Manajemen, Universitas Tunas Pembangunan Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
ANALISIS KEPUASAN MASYARAKAT TERHADAP PELAYANAN ADMINISTRASI KEPENDUDUKAN DI MASA PANDEMI COVID – 19 BERDASARKAN INDEKS KEPUASAN MASYARAKAT KELURAHAN BUMI LAWEYAN SURAKARTA Novita Febriana; Trio Handoko; Suharyoko Suharyoko
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10068

Abstract

The Population Administration Service during the COVID – 19 pandemic has not been achieved optimally because the state apparatus has been carrying out population administration services to carry out health protocols to the community. The existence of restrictions on services to the community with health protocols has an impact on community satisfaction with the services they receive. In addition, there must be a limitation on the number of people in the service room, this means that the number of serving officers and the service waiting room needs to be increased. The purpose of this study is 1) to determine the effect of service quality on community satisfaction 2) to determine what service quality factors have the most dominant influence on community satisfaction. This research was conducted on people who need population administration services at the Bumi Laweyan Village Office, Surakarta. Based on the number of visits during the pandemic, namely in 2022, a population of 6,338 people was obtained. The samples were taken as many as 65 people. The results of the study found that service quality had a significant positive effect on community satisfaction. Service quality factors consist of: direct evidence, reliability, responsiveness, assurance, and empathy. Direct evidence is the factor with the most dominant influence on community satisfaction. Keywords : Service quality, Community Satisfaction.  
PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK MEREK GB FASHION DI CV BUSANA INDAH KARANGANYAR Ratri Dyah Ayu Kusumasari; Abdulah Zailani; Suharyoko Suharyoko
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.10064

Abstract

The purposes of this research were 1) To examine and measure the partial effect of product quality, perceived price and brand image on customer purchasing decisions. 2). To find out the most dominant factors influencing customer purchasing decisions 3) To test and measure the interaction of the simultaneous influence of product quality, price perception, and brand image on customer purchasing decisions. The object of this research is consumers of GB Fashion brand products at CV Busana Indah Karanganyar. The sample was taken as many as 50 respondents with random sampling method. Data analysis tools used are multiple linear regression, t test, F test, and the coefficient of determination. The results of the study found that both partially and simultaneously product quality, perceived price and brand image had a positive and significant effect on customer purchasing decisions. Of the three variables, product quality has the most dominant influence on customer purchasing decisions. Customer purchasing decisions for GB Fashion CV Busana Indah brand products are explained by product quality, perceived price and brand image variables of 82.20%. While the remaining 7.80% is explained by other factors outside this research model. Keywords: product quality, price perception, brand image, purchase decision customers, multiple linear regression.
Co-Authors Abdulah Zailani Novita Febriana Ratri Dyah Ayu Kusumasari Trio Handoko