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All Journal Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Betrik : Besemah Teknologi Informasi dan Komputer
Zahera Mega Utama
Universitas Prof. Dr. Moestopo
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH KOMPETENSI KERJA, GAYA KEPEMIMPINAN DAN MOTIVASI KERJA TERHADAP KEPUASAN KERJA PEGAWAI DEPUTI BIDANG PEMBUDAYAAN OLAHRAGA KEMENTERIAN PEMUDA DAN OLAHRAGA Paiman Raharjo; Zahera Mega Utama; Muhammad Raditya Saputra
JURNAL ILMIAH EDUNOMIKA Vol 7, No 2 (2023): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v7i2.9971

Abstract

Reflecting on the aspect of success in achieving goals, effectiveness focuses on the level of achievement of organizational goals, and in terms of timeliness, effectiveness is the achievement of certain predetermined targets on time by using certain resources that have been allocated to carry out various activities. This research needs to determine the objectives to be achieved, namely as follows, that this research is to determine the effect of work competence (X1), leadership style (X2), and work motivation (X3) affecting the job satisfaction variable (Y) Employee Deputy for Sports Culture Ministry of Youth and Sport. This study uses explanatory and descriptive survey methods. 4. Work Competence, Leadership Style, and Work Motivation have a significant effect simultaneously or jointly on Job Satisfaction of employees of the Deputy for Sports Empowerment at the Ministry of Youth and Sports.
DIFFERENTIATION STRATEGY TO INCREASE THE LOAD FACTOROF LRT SUMSEL THROUGH THE IMPLEMENTATION OF A TRANSITORIENTED DEVELOPMENT (TOD) SYSTEM Muhammad Fariz; Zahera Mega Utama; Franky
BETRIK Vol. 15 No. 02 (2024): Jurnal Ilmiah BETRIK : Besemah Teknologi Informasi dan Komputer
Publisher : PPPM Institut Teknologi Pagar Alam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36050/x6gpa966

Abstract

This research examines the phenomenon of increasing the number of South SumatraLRT users through a differentiation strategy based on Transit Oriented Development (TOD).Using a qualitative descriptive approach, this research explores the TOD concept implementedby South Sumatra LRT managers in Palembang City. Data was collected through observation,interviews and documentation from January to October 2023. The results of the analysis showthat the implementation of TOD has increased the load factor of the South Sumatra LRT, althoughit still faces several challenges such as overlapping stakeholder interests and a lack of effectivepromotion. This research method involves preliminary observations to understand the context ofthe South Sumatra LRT, followed by field research to obtain more in-depth data. Informants wereselected purposively based on their expertise and relevance to the research topic. Data wereanalyzed through triangulation of sources and theories to ensure the validity of the results. Theresults of the analysis show that the TOD-based differentiation strategy has a positive impact onthe South Sumatra LRT load factor, especially through infrastructure development and effectivepromotion. This research concludes that a TOD-based differentiation strategy can be an effectivemodel for increasing the use of mass transportation services such as the South Sumatra LRT. Byinvolving collaboration between the government and the private sector, as well as improvingfacilities and promotions, the South Sumatra LRT can become a transportation alternative that ismore popular with the public. However, further steps are needed to overcome the challenges stillbeing faced, such as overlapping stakeholder interests and the use of private transportation.
DIFFERENTIATION STRATEGY IN BANGSRING UNDERWATERBANYUWANGI ECOTOURISM Jodi Hapro Kelana; Zahera Mega Utama; Franky
BETRIK Vol. 15 No. 02 (2024): Jurnal Ilmiah BETRIK : Besemah Teknologi Informasi dan Komputer
Publisher : PPPM Institut Teknologi Pagar Alam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36050/3hdrgv51

Abstract

This research aims to explore the strategies implemented by the management of Bangsring Underwater Banyuwangi Ecotourism through the differentiation strategy model, including content, context, and infrastructure. The approach used in this research is qualitative with a descriptive research type. This research shows that Bangsring Underwater management uses a differentiation model to increase tourist visits post-COVID-19. In the content dimension, Bangsring Underwater actively innovates on conservation-based destination products. Second, in the context dimension, the management implements integrated digital media marketing with the Government's digital platforms and regularly collaborates with various stakeholders. Third, in theinfrastructure dimension, the management provides comprehensive services during COVID-19, including reservations, tour package promotions, tours in collaboration with the district government, homestays, Personal Protective Equipment (PPE), Dive Centers, and additional facilities and equipment.
Co-Authors Franky Jodi Hapro Kelana Muhammad Fariz Muhammad Raditya Saputra Paiman Raharjo