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All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Leni Evangalista
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Economics, Econometrics & Finance Education Social Sciences

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PENGARUH E-SERVICE QUALITY DAN E-TRUST TERHADAP REPURCHASE INTENTION MELALUI E-SATISFACTION PADA E-COMMERCE BUKALAPAK DI KOTA BANDUNG Febriana, Cintia Fina; Leni Evangalista
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 1 (2024): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

This research is aimed at examining the influence of e-servqual and on repurchase intention, mediated by e-satisfaction, among users of the Bukalapak E-commerce application in the city of Bandung. The study involves 120 respondents who are users of the Bukalapak E-commerce application. Data collection is conducted through the distribution of an online questionnaire, and the time horizon used to collect relevant data is a one-shot study or cross-sectional approach. The research instrument has undergone stages of validity and reliability testing, classical assumption testing, and multiple regression testing. The data analysis tool used for instrument testing is the SPSS software version 26 and the Sobel test. This study comprises seven hypotheses, with the research findings indicating that e-servqual and e-trust have a positive and significant impact on e-satisfaction. Additionally, both e-servqual and e-trust also exhibit a positive and significant influence on repurchase intention. Furthermore, e-satisfaction demonstrates a positive and significant impact on repurchase intention. Subsequently, e-customer satisfaction successfully mediates the influence of e-servqual and e-trust on repurchase intention.
Pengaruh E-service Quality dan Poduct Quality terhadap Repurchase Intention Mohammad Deriatna; Leni Evangalista
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

The purpose of this study is to examine the influence of E-service Quality and Product Quality on Repurchase Intention for XL prepaid users in Bandung. The method used in this research is a quantitative approach. The population consists of men and women aged 18 years and older who have used XL prepaid SIM cards in Bandung. A total of 100 samples were selected, and the data source used is primary data collected through online questionnaires. The data collection technique employed is purposive sampling, which falls under the category of non-probability sampling. The data analysis technique used is multiple regression analysis, conducted with the assistance of SPSS version 30. The results of this study indicate that E-service Quality and Product Quality have a partial influence on Repurchase Intention. Furthermore, E-service Quality and Product Quality also have a simultaneous effect on Repurchase Intention.
Co-Authors Febriana, Cintia Fina Mohammad Deriatna