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Workshop Public Speaking Bagi Guru SD Berbasis Storytelling Di Kota Semarang Naiza Rosalia; Mutia Rahmi Pratiwi; Mukaromah Mukaromah
ACADEMICS IN ACTION Journal of Community Empowerment Vol 5, No 2 (2023)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/aia.v5i2.4828

Abstract

Changes in the world of education require teachers to continue to be creative in delivering subject, no longer conventionally. The diversity of media and technological developments require teachers to actively develop their potential in the teaching and learning process. Storytelling skills need to be owned by elementary school teachers so that the delivery of subject can be more interesting and easy to understand. Storytelling skills can be honed with basic knowledge of the basic concepts of non-verbal communication and public speaking. The availability of the school website is a new medium for SDIT AlFirdaus Semarang in developing interesting audio-visual-based learning media, not only with one-way communication but prioritizing interactivity. The Public Speaking Training which was held at SDIT AlFirdaus Semarang was held on Monday, 5 December 2022 for two hours with 20 teachers participating. This training was not only limited to material exposure from the service team but also had direct practice of public speaking in front of the camera represented by several teachers. The benchmark for the success of the activity was carried out by completing the pre-post test where the results showed that there was an increase in knowledge of more than 70% of the training participants. This is the basis that the training activities will be easy to understand when the participants are invited to practice directly applying the theory that has been conveyed by the team of presenters of the community service activities.
ANALISIS VISUAL BRANDING @FORE.COFFEE DALAM MEMBENTUK PERSEPSI DAN KETERLIBATAN AUDIENS GENERASI Z Amanda Aulia Roosadi; Naiza Rosalia
Rabit : Jurnal Teknologi dan Sistem Informasi Univrab Vol 11 No 2 (2026): Juli
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/rabit.v11i2.7938

Abstract

Instagram has become one of the social media platforms used by brands to build brand identity through visual content. Fore Coffee utilizes the Instagram account @fore.coffee to convey its brand identity through consistent and modern visual displays. This study aims to analyze how the visual content of Instagram @fore.coffee shapes Generation Z’s perception of Fore Coffee’s brand identity. This research employed a qualitative approach using a netnography method. Data collection techniques were conducted through interviews, observation, and documentation of Instagram content. Data analysis used the Miles and Huberman interactive analysis model. The findings indicate that the visual content of Instagram @fore.coffee is perceived as modern, organized, and easily recognizable. Promotional content and new menu information tend to attract greater audience attention. However, each audience demonstrated different levels of attention and engagement toward the displayed content. This study indicates that Instagram visual content is related to the formation of audience perceptions toward Fore Coffee’s brand identity.