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All Journal International Journal of Integrative Sciences International Journal of Applied Economics, Accounting and Management (IJAEAM) International Journal of Educational and Life Sciences (IJELS) International Journal of Natural and Health Sciences International Journal of Economics, Business Management and Accounting
Jignesh Vidani
L.J. Institute of Management Studies, LJ University
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Differences in Opinion on Healthy and Junk Food Between Generation Y and Generation Z Pushti Devani; Rahil Gandhi; Jignesh Vidani
International Journal of Natural and Health Sciences Vol. 2 No. 1 (2024): January 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijnhs.v2i1.1179

Abstract

Consumption of both healthy and junk food is becoming a major public health concern, especially among younger generations.  In Ahmedabad, India, this study looks at the perspectives of two generations on the choice between junk food and healthy food: Generation Z (born 1997–2012) and Generation Y (born 1981–1996).A survey regarding these food categories was administered to [number of respondents] individuals of both generations to assess their attitudes, opinions and consumption patterns. The aim of the data analysis, which used [the technologies described], was to find significant differences in their health knowledge, influencing factors and preferences.  The results increase our knowledge of generational differences in food preferences and guide focused initiatives aimed at encouraging better eating practices in Generation Y and Generation Z
A Study on Consumer Preference of UPI With Reference to Ahmedabad City Krishna Sakhiya; Dev Lakhtariya; Jignesh Vidani
International Journal of Integrative Sciences Vol. 3 No. 10 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i10.11980

Abstract

This study investigates the associations between age and preferences for various payment methods, particularly focusing on Unified Payments Interface (UPI). Utilizing a quantitative approach, we tested multiple alternative hypotheses to explore how age influences payment preferences and perceptions. Results indicate that younger consumers tend to favor UPI due to its convenience, while older adults exhibit a preference for traditional payment methods such as debit and credit cards. Concerns about security and usability are notably more pronounced among older users, suggesting the need for tailored educational initiatives and user-friendly designs. The findings contribute to existing consumer behavior theories by integrating age as a critical factor in technology adoption. Practical implications emphasize the importance of targeted marketing strategies, enhanced user experiences, and effective communication regarding security features to foster greater acceptance of digital payment systems across all demographics. Recommendations for future research include longitudinal studies, cross-cultural comparisons, and an exploration of emerging technologies in the payment landscape. Understanding these dynamics is crucial for stakeholders aiming to enhance digital payment adoption and ensure inclusivity in the financial ecosystem
A Study on Consumer Attitude Towards Smoking Amongst Males and Females of Gen. Z in Ahmedabad Kopal Gupta; Prashant Patel; Jignesh Vidani
International Journal of Applied Economics, Accounting and Management (IJAEAM) Vol. 2 No. 1 (2024): January 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijaeam.v2i1.1306

Abstract

This research paper provides the valuable insights on the consumer behaviour towards smoking in Ahmedabad by focusing on both gender [ males and females]. We have conducted the survey to gather the insights into habits and awareness related to smoking. This survey involves various types of people like students going school and colleges, office going males and females of Gen. Z. This study involves the main reason of starting smoking are they all have same reason or problem for which they have started. The sampling method we have used here stratified sampling technique that ensures covers participants from different socio-economic backgrounds within Ahmedabad. The factors we have taken into consideration are attitudes towards smoking, why it became their habit, and peoples reviews and recommendation for starting campaign or programs related to less consumption of smoking. Analysis done that shows that people of 21-25 smoke more because the main reason overall we got is the pressure and stress. The future scope for the research is to reduce the percentage of people who are currently and formally smoking by running a campaign or short and comedy programs. This study is not only focused of present situation pf consumer attitude towards smoking but to provide foundation for better future analysis in this field in Ahmedabad city. The outcomes we expected is the percentage of people smoking should reduced to low they understand the harmfulness behind smoking and stop it.
To Study the Consumer Preference Between Coca-Cola and Pepsi in Rajkot City Chotaliya Bhavin; Pandya Bansari; Jignesh Vidani
International Journal of Educational and Life Sciences Vol. 2 No. 11 (2024): November 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijels.v2i11.2714

Abstract

This study examines Rajkot consumers' preferences between Coca-Cola and Pepsi, with particular attention to variables including accessibility, frequency of use, flavour perception, packaging, branding, price sensitivity, and the influence of age groups. By means of hypothesis testing and correlation analysis, the study pinpoints the primary variables influencing brand preference in the area. Although availability and frequency of consumption differ among age groups, the results show that they have little effect on brand preference, indicating that outside variables like distribution channels and regional habits play a larger role. Age group does not significantly influence brand preference, with both Coca-Cola and Pepsi appealing to consumers across all age categories. Taste perception was found to be a differentiated variables between the two brands, but its weak resemblance with brand preference indicates that taste is not the only factor that dominates consumer decisions. In addition, packaging and branding were shown to be influential, with a strong correlation between brand image and consumer preference. Price sensitivity and special offers were found to have limited impact, reinforcing the idea that branding and emotional connections are more powerful determinants of choice. The study concludes that while availability and taste matter, factors like branding, packaging, and emotional appeal play a more crucial role in shaping consumer behaviour. The future researches may include the factors like sustainability factors and consumer preferences on health sector. This study clarifies the influence of both the brands on the consumers is competitive.
A Survey on Comparative Study of Customer Behaviour in Online and Offline Purchase of Electronic Items in Ahmedabad Arbaz Khan; Anjali Makwana; Jignesh Vidani
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 5 No. 2 (2023): July 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v5i2.1182

Abstract

Online shopping is quite a new thing these days, although some people are still unaware of it. Although everyone uses the word "shopping" regularly, Internet shopping is becoming more and more popular these days. When everyone goes to shopping, some people get what they need, while others buy more. It means that it can satisfy an internal objective. If someone wants to talk to a close friend or relative, they can send them messages without any charges, search anything on Google, locate someone, express their love towards them through gifts, etc. This is an advantage of modern technology. This study examines consumers who purchase electronic goods online or offline. Even though traditional markets are shrinking due to the expansion of the Internet, some customers still prefer to shop offline. Since it is difficult to buy electronic products online, most people decide to buy offline, while some people prefer to buy online. The overall study aims to determine the percentage of consumers who prefer to purchase electronic items through both offline and online mediums.The research analyses what customers' preferences, decision-making processes and behavior vary between online and offline shopping scenarios. Through the analysis of the relationship between traditional offline merchants and online shopping, this study seeks to identify consumer decision-making variables in the complex market of Ahmedabad
A Study on Customer Satisfaction Towards Allen Solly Apparels in Ahmedabad City Lipi Oza; Sameer Shah; Jignesh Vidani
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 6 No. 1 (2024): January 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v6i1.1183

Abstract

This research investigates the level of customer satisfaction with Allen Solly apparels in Ahmedabad city with the aim to provide some valuable insights of components influencing customer preferences in the competitive apparel market. The used quantitative research method to gather the data from a diverse sample of Allen Solly customers in Ahmedabad. The research objectives includes evaluating customer satisfaction, identifying factors influencing purchasing decisions, assessing how the customer service is effective, and understanding viewpoint of product quality and brand name. The survey instruments includes Likert – scale questions to collect quantitative aspects of customer satisfaction. The findings of this research concludes the strengths and weaknesses of Allen Solly in Ahmedabad City. Moreover, the research aims to provide implementable suggestions for the company to improve customer satisfaction, loyalty, and competitiveness in the evolving retail environment. This study serves as an essential reference for researchers, professionals, and shareholders interested in understanding consumer behaviour and improving strategies
A Study on the Rise and Recent Development in UPI (Unified Payments Interface) Bhumi Verma; Mihir Purohit; Jignesh Vidani
International Journal of Economics, Business Management and Accounting (IJEBMA) Vol. 6 No. 1 (2024): January 2024
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijebma.v6i1.1184

Abstract

The Unified Payments Interface (UPI) has emerged as a transformative force in India's digital payments sphere, redefining financial transactions and bolstering financial inclusion. UPI's hallmark lies in its seamless, secure, and interoperable platform facilitating instant money transfers across diverse bank accounts. This simplicity has not only eradicated the reliance on cash but has also eliminated the complexities associated with traditional banking procedures, particularly benefiting unbanked and underbanked individuals.The impact of UPI extends beyond mere transactions; it has substantially diminished cash dependency, fostered transparency, and catalyzed economic growth. This, in turn, has empowered small businesses and micro-entrepreneurs, closing the gap in financial literacy, and bridging the digital divide between rural and urban areas. UPI's rise has prompted a paradigm shift in the banking sector, compelling institutions to embrace digital-first strategies, customize offerings, and streamline branch networks. Furthermore, it has created lucrative opportunities for banks through fee-based services and strategic collaborations with Fintech startups. Looking ahead, UPI's future appears promising, with the integration of cutting-edge technologies like blockchain and AI poised to reshape the financial landscape. However, inherent challenges persist, including data privacy apprehensions, regulatory adjustments, and the imperative need for long-term financial sustainability. In conclusion, UPI's indelible mark on India's digital payment ecosystem underscores its undeniable impact. Continued innovation, coupled with a robust regulatory framework, is pivotal for UPI to steer India towards a truly cashless and financially inclusive future 
Co-Authors Anjali Makwana Arbaz Khan Bhumi Verma Chotaliya Bhavin Dev Lakhtariya Kopal Gupta Krishna Sakhiya Lipi Oza Mihir Purohit Pandya Bansari Prashant Patel Pushti Devani Rahil Gandhi Sameer Shah