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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Accounting and Finance Management (JAFM)
Yupiter Mendrofa
University Of Nias, North Sumatra, Indonesia
Economics, Econometrics & Finance

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Analisis Strategi Pemasaran Dalam Meningkatkan Volume Penjualan Pada UD. Tahu Murni Kota Gunungsitoli Tekun Iman Telaumbanua; Yupiter Mendrofa; Ayler Beniah Ndraha; Yuterlin Zalukhu
Journal of Accounting and Finance Management Vol. 5 No. 4 (2024): Journal of Accounting and Finance Management (September - October 2024)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v5i4.754

Abstract

Marketing has a crucial role in increasing product sales and introducing products to consumers. UD. Tahu Murni, located in Gunungsitoli City, is a business that focuses on tofu production with additional tempeh products. Although the business is still in operation, tofu production shows stagnation, with an increase only occurring on weekends. This is due to the lack of effective marketing strategies to attract a wider consumer base. This study aims to evaluate the marketing strategies implemented by UD. Tahu Murni in an effort to increase its sales volume. The main focus of this research is to identify the constraints faced in the marketing strategy as well as to propose improvement measures. Based on the results of the study, it was found that the marketing strategy of UD. Tahu Murni has not been optimized. The business still relies on traditional marketing methods such as word of mouth, direct sales, and direct distribution, which have proven to be slow and inefficient in expanding the market. Improving product quality and product planning based on consumer complaints is not enough to significantly increase sales volume.
The Role of AI in ASN Leadership Succession Planning in Nias Regency Government Marlansyah Putera Ndraha; Ayler Beniah Ndraha; Maria Magdalena Bate'e; Yupiter Mendrofa; Elisati Kurniawan Telaumbanua
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 4 (2024): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i4.3282

Abstract

This research aims to evaluate the role of artificial intelligence (AI) in leadership succession planning of the State Civil Apparatus (ASN) in the Nias Regency Government. A combination of qualitative and quantitative research methods was used, with in-depth interviews and analysis of performance data using AI. The research was conducted from July to August 2024 at the Office of the Regent of Nias, North Sumatra. The results showed that the application of AI improved efficiency and objectivity in the succession process, with AI's ability to deeply analyze ASN performance data and identify the right candidates for promotion. However, challenges such as limited resources, additional training needs, and data management must be overcome. The conclusion of this study is that AI can improve leadership succession planning in Nias Regency Government by increasing efficiency and reducing bias, provided that implementation challenges are properly addressed.
Co-Authors Ayler Beniah Ndraha Elisati Kurniawan Telaumbanua Maria Magdalena Bate'e Marlansyah Putera Ndraha Tekun Iman Telaumbanua Yuterlin Zalukhu