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Journal : GANEC SWARA

COMPULSIVE BUYING AND DEBT BEHAVIOR (DISSAVING) OF MILLENNIAL GENERATION IN DENPASAR CITY NOVITASARI, I GUSTI AYU
GANEC SWARA Vol 17, No 4 (2023): Desember 2023
Publisher : Universitas Mahasaraswati K. Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35327/gara.v17i4.633

Abstract

The tendency to take debt for consumptive buying is a habit that is often carried out by the millennial generation. Study aiming to analyze the link between compulsive buying with debt behavior in the millennial generation in Denpasar City with a sample of 200 respondents. Data collection through the distribution of google form questionnaires. Statistical analysis using multiple linear regression. Study found that compulsive buying has positive significant effect towards debt behaviour