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This Author published in this journals
All Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Journal of Creative Power and Ambition (JCPA)
Siti Aisah
Sekolah Tinggi Ilmu Ekonomi IBMT Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Harga, Kualitas Produk, dan Promosi Terhadap Keputusan Pembelian Pada Konsumen Produk Nivea di Sidoarjo Mita Trias Putri Prastianti; Siti Aisah
Journal of Creative Power and Ambition (JCPA) Vol. 2 No. 02 (2024): Journal of Creative Power and Ambition (JCPA)
Publisher : CV Edujavare Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70610/jcpa.v2i02.471

Abstract

This research wants to find out more about "The Influence of Price, Product Quality and Promotion on Purchasing Decisions of Nivea Product Consumers in Sidoarjo". The background for conducting this research is that there are many cosmetic brands competing to create beauty products with quality that guarantees consumers to make repeat purchases. The aim of this research is this research aims to determine together the influence of price (X1), product quality (X2), promotion (X3) on purchasing decisions (Y) for Nivea products. The research method used in sampling was a purposive sampling method with 100 respondents. The respondents of this research are consumers who have used Nivea products in the city of Sidoarjo. The instrument tests used in this research are Validity Test, Reliability Test, Multiple Linear Regression Analysis, T Test, F Test, and Determination. The research results show that price influences purchasing decisions, product quality influences purchasing decisions, and promotion influences purchasing decisions. Product quality has the most dominant influence on purchasing decisions.
Pengaruh Promosi dan Kualitas Layanan Terhadap Keputusan Penggunaan Shopee Pinjam (Spinjam) di Kota Surabaya Siti Aisah; Laurencya Aurora; Iswati; Rosita Febrianti
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 6 No. 2 (2026): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v6i2.2610

Abstract

This study aims to analyze the influence of promotion and service quality on the decision to use Shopee Pinjam in Surabaya. The research employs a quantitative method with a survey approach. Data were collected through questionnaires distributed to 100 respondents who are Shopee Pinjam users in Surabaya, selected using purposive sampling techniques. Data analysis was conducted using multiple linear regression to determine the simultaneous and partial effects of the promotion and service quality variables on the decision to use Shopee Pinjam. The results indicate that promotion has a positive and significant influence on the decision to use Shopee Pinjam. Similarly, service quality also has a positive and significant effect on the decision to use Shopee Pinjam. Furthermore, both promotion and service quality simultaneously have a significant impact on the decision to use Shopee Pinjam.
Co-Authors Iswati Laurencya Aurora Mita Trias Putri Prastianti Rosita Febrianti