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Zulfia K Abdussamad
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PENGARUH PERILAKU KONSUMEN TERHADAP MINAT BELI MERCHANDISE KPOP (Studi Pada Penggemar Kpop Di Kota Gorontalo) Cynthia Dwi Cahyani Lolonto; Ramlan Amir Isa; Zulfia K Abdussamad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 1 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10466095

Abstract

This research aimed to determine the influence of consumer behavior on the purchase interest of Kpop merchandise. This study was quantitative research. The population for this research consisted of Kpop fans in Gorontalo City. The sample size was 98 respondents. The research was measured using the slovin formula with a confidence level of 100%. Instrument testing involved validity and reliability assessments. The analysis technique employed was simple linier regression, and partial tests (t-tests) were used to the test the research hypotheses. The results of this research indicated that fans’ perception of consumer behavior has a positive influence on the purchase interest of Kpop merchandise. Consumer behavior towards Kpop merchandise is influenced by personal factors, where fans perceive Kpop merchandise as unique and cute items. This can be seen from the descriptive analysis of consumer behavior variables, with the highest average score being 4,31%. In this context, fans of Kpop merchandise believe that statements related to personal factors can echance their purchase interest in Kpop merchandise.
Pengaruh Hedonic Shopping Value Dan Shopping Lifestyle Terhadap Impulse Buying Pada Konsumen Butik Zahra Collection Amalia Deviyani M Mansur; Yulinda L Ismail; Zulfia K Abdussamad
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 2 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10472564

Abstract

This study aims to determine 1) the influence of hedonic shopping value, 2) shopping lifestyle, and 3) hedonic shopping value and shopping lifestyle on impulse buying. This research is located in the Zahra Collection boutique on Jl. Moh. Hatta Luwuk City, Central Selawesi. The sample consists of 100 respondents (consumers) who had bought at Zahra collection boutique at least once using the Slovin formula. The analysis technique uses multiple linear regression assisted by the SPSS 20 program. The results of the study disclose that: 1) Hedonic shopping value has positive and significant effect on impulse buying, which is proved by the tcount 8.047>1.98472 with a significance of 0.000<0.05. 2) Shopping lifestyle has positive and significant effect on impulse buying, which is proved by the tcount 6.612>1.98472 with a significance of 0.000<0.05. 3) Hedonic shopping value and shopping lifestyle have positive and significant effect on impulse buying, seen from the fcount 192.335>3.09 with a significance of 0.000<0.05. The R square value is 79.9% and the remaining 20.1% are the unexamined variables.
Co-Authors Amalia Deviyani M Mansur Cynthia Dwi Cahyani Lolonto Isa, Ramlan Amir Yulinda L. Ismail