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All Journal International Journal of Technology and Education Research Indonesia Economic Journal
Fitri Ananda
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Strategi Pemasaran Apotek Dalam Meningkatkan Omzet di Era Digital Fitri Ananda; Sugeng Lubar Prastowo
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/pa0nnw77

Abstract

Penelitian ini bertujuan untuk mengidentifikasi strategi pemasaran yang efektif dalam meningkatkan omzet apotek di era digital, menganalisis faktor-faktor dalam bauran pemasaran yang berpengaruh terhadap peningkatan kinerja penjualan serta merumuskan model strategi pemasaran adaptif yang dapat diterapkan oleh pelaku usaha apotek dalam menghadapi perubahan perilaku konsumen modern. Penelitian ini menggunakan pendekatan Systematic literature Review (SLR) dengan menelaah  jurnal-jurnal yang relevan. Temuan studi ini menunjukkan bahwa elemen bauran pemasaran meliputi produk, harga, tempat dan promosi memiliki peran penting dalam meningkatkan penjualan dan loyalitas pelanggan. Produk yang lengkap dan berkualitas menjadi faktor dominan dalam menjaga kepuasan pelanggan, diikuti oleh harga yang kompetitif serta pelayanan yang ramah dan komunikatif. Selain itu promosi digital melalui media sosial terbukti memperluas jangkauan pasar dan meningkatkan kepercayaan pelanggan, maka dengan demikian strategi pemasaran apotek yang efektif di era digital perlu mengintergrasikan inovasi layanan, transparansi harga, serta penggunaaan teknologi digital yang konsisten untuk membangun hubungan jangka panjang dan meningkatkan daya saing bisnis apotek.
Augmented Reality (AR) Based Disaster Responsive Curriculum Design For Arabic Vocabulary Mastery Post-disasters situation Arniati; Fitri Ananda; Retno Dumilah; M. Rasyid
International Journal of Technology and Education Research Vol. 4 No. 02 (2026): International Journal of Technology and Education Research (IJETER)
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v4i02.2706

Abstract

Indonesia as a vulnerable country disaster face problematic Serious in preparedness face situation emergency, especially limitations mastery vocabulary much needed situational Arabic​ For coordination with team humanity international post- disaster curriculum existing learning​ Not yet integrate in a way systematic material disaster, technology cutting-edge, and mastery vocabulary functional based phase responsive emergency. Research This aim For designing curriculum responsive disaster based on augmented reality (AR) for mastery situational Arabic vocabulary post - disaster. The type of research used is studies library research with data sources in the form of books, articles journal scientific, and reports research. Data collection techniques using documentation, whereas data analysis was performed through analysis content qualitative with three stage reduction, presentation, and withdrawal conclusion. Research results produce four findings main : first, map integration material disaster to in competence base Arabic vocabulary that classifies vocabulary to in three cluster functional ; second, six principle design AR interface for context post-disaster that prioritizes simplicity, durability environment, and offline accessibility ; third, mapping need vocabulary based phase responsive emergency, transition, recovery initial, and reconstruction ; fourth, scenario model learning cycle four phase that synchronizes AR, mitigation, and production oral vocabulary. Research conclusions This is design curriculum responsive disaster effective AR- based For increase mastery situational Arabic vocabulary post-disaster. Implementation results study done through compilation map curriculum, development AR application with six principle design, drafting module based phase, and training facilitator and trial field in the community vulnerable disaster.
Co-Authors Arniati M. Rasyid Retno Dumilah Sugeng Lubar Prastowo