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All Journal KREATIF Jurnal Pengabdian Masyarakat Sains dan Teknologi
Radyta Alicia Pramestia Sigit
Universitas Singaperbangsa Karawang
Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Strategi Pemasaran Produk Sabun Berbahan Dasar Limbah Minyak untuk Meningkatkan Penjualan Fredy Kurnia Sandy; Peny Septiani Suranto; Radyta Alicia Pramestia Sigit; Muhammad Irfan; Umi Nuraini
KREATIF: Jurnal Pengabdian Masyarakat Sains dan Teknologi Vol 2 No 1 (2024): Kreatif
Publisher : Fakultas Teknik, Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/kreatif.v2i1.10553

Abstract

Wadas Village has a Waste Bank which functions to process or recycle waste so that it becomes usable products. Dahlia Paud, which is a unit of the Karawang Main Waste Bank, has a lot of potential for small businesses made from waste. One of them is mijel soap made from used cooking oil, developed by women in Wadas Village. However, this business is still managed traditionally and has not been optimized through the use of information technology such as the internet to market products. In general, this paper analyzes the obstacles, and advantages found in product and product marketing. This community service aims to introduce mijel (used cooking oil) soap products so that they can be known by the wider community and help increase sales.
Co-Authors Fredy Kurnia Sandy Muhammad Irfan Peny Septiani Suranto Umi Nuraini, Umi