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All Journal Jisiera: The Journal of Islamic Studies and International Relations
Rasdica Denara Hernowo Puteri
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Social Sciences

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THE INFLUENCER AND HEDONIST LIFESTYLE OF DIGITAL SOCIETY Rasdica Denara Hernowo Puteri
Jisiera: The Journal of Islamic Studies and International Relations Vol. 3 No. 1 (2018): Jisiera Volume 3, Agustus, 2018
Publisher : The Indonesian Islamic Studies and International Relations Association (Insiera)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6789734

Abstract

Influencers become a booming fashion icon among the society. They represent themselves with an ideal identity to the society, from fashion, makeup, vacation spots and other modern lifestyles. Influencers want to make themselves as role model for society and become a culture followed by society. Influencers have power relations to their followers, so they can affect their followers to follow the culture brought by them. Previous research said that influencer became a phenomenon in the new media era towards the establishment of a hedonist lifestyle of digital society. Researcher argued that in addition to the power relation from the influencer to their followers, the emotional pleasure problem of the followers in consuming, especially in consuming the same stuff as the influencer, becomes an important aspect to the establishment of hedonist lifestyles. This research uses a qualitative approach with interviews and visual analysis from influencer's Instagram account.
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