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All Journal Journal of Society and Development Jisiera: The Journal of Islamic Studies and International Relations
Rasdica Denara Hernowo Puteri
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Humanities Social Sciences

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THE INFLUENCER AND HEDONIST LIFESTYLE OF DIGITAL SOCIETY Rasdica Denara Hernowo Puteri
Jisiera: The Journal of Islamic Studies and International Relations Vol. 3 No. 1 (2018): Jisiera Volume 3, Agustus, 2018
Publisher : The Indonesian Islamic Studies and International Relations Association (Insiera)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.6789734

Abstract

Influencers become a booming fashion icon among the society. They represent themselves with an ideal identity to the society, from fashion, makeup, vacation spots and other modern lifestyles. Influencers want to make themselves as role model for society and become a culture followed by society. Influencers have power relations to their followers, so they can affect their followers to follow the culture brought by them. Previous research said that influencer became a phenomenon in the new media era towards the establishment of a hedonist lifestyle of digital society. Researcher argued that in addition to the power relation from the influencer to their followers, the emotional pleasure problem of the followers in consuming, especially in consuming the same stuff as the influencer, becomes an important aspect to the establishment of hedonist lifestyles. This research uses a qualitative approach with interviews and visual analysis from influencer's Instagram account.
Performing Body Positivity: A Dramaturgical Analysis of the Fat Acceptance Movement in Digital Spaces: Mengekspresikan Positivitas Tubuh: Analisis Dramaturgis Gerakan Penerimaan Tubuh Gemuk di Ruang Digital Rasdica Denara Hernowo Puteri
jsd: Journal of Society and Development Vol 6 No 1 (2026)
Publisher : CV. Media Publikasi Profesional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57032/jsd.v6i1.345

Abstract

This study aims to analyze the construction, production, and negotiation of the fat acceptance movement within digital spaces, utilizing visual communication practices and social media interactions. The research is important due to the increasing influence of digital platforms in shaping perceptions of the body, self-identity, and current beauty standards. Employing a qualitative approach with virtual ethnography, the study gathers data through digital observation of influencer content, analysis of audience comments, and visual documentation. Emerging patterns in communication and interaction were identified through a thematic analysis of the data. The results indicate that the fat acceptance movement operates as both a social campaign and a performative act. In this context, influencers strategically build identities using carefully selected visuals and positive narratives, while audiences engage by either supporting or challenging these interpretations. The research also highlights persistent conflicts between narratives of body acceptance and prevailing health discussions. The findings of this study advance digital sociology and the use of dramaturgical theory in online settings, while also informing the creation of more inclusive digital literacy practices. The originality of this study lies in its micro-interactional approach, integrating dramaturgical analysis to examine the dynamics of platform-based social movements
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