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All Journal Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia
Dhony Susilowanto
Universitas Trunojoyo Madura
Humanities Social Sciences

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The Key Success Factor for Sustainable Rural Tourism Development in Madura Using Integration of the IPA-Kano Model Fitri Agustina; Bain Khusnul Khotimah; Dhony Susilowanto; Putri Rahma Maulida
Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol. 18 No. 2 (2024): JKI Edisi Desember 2024
Publisher : Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47608/jki.v18i22024.315-330

Abstract

The momentum for the rise of global tourism after the COVID-19 pandemic has become an opportunity for developing local tourism and Indonesia's creative economy. One of the promising tourism regions in Indonesia is Madura. The tourism potentials on the island of Madura are historical, religious, natural, and cultural. Unfortunately, Madura's tourism potential has not been fully utilized, and as a result, the benefits have not emerged to strengthen the Madurese community's economy. In addition, tourism development directions are also partial without looking at environmental sustainability, community welfare, and other social aspects. Therefore, this research was conducted to determine the key success factors of sustainable tourism by integrating the Important-Performance Analysis method with the Kano model. This study was conducted in Sampang, Madura, specifically in a tourist village called Bira Tengah. The result of the study is that the tourist village should adopt key success factors such as leading to maintaining the destination environment, improving the contribution of tourists and local communities in area conservation, increasing the competitiveness of tourist destinations, conducting more intensive tourism promotions, creating fun tourism activities, increasing participation of the community and stakeholders of tourist villages, using local and environmentally friendly materials, improving the cleanliness of destinations, disseminating local cultural information and increasing employment opportunities. The cultural factors are a highlight in improving sustainable tourism performance. In addition, to enhance tourism performance, it needs to benchmark with developed and autonomous tourist villages that have demonstrated success in sustainable tourism.
Co-Authors Bain Khusnul Khotimah Fitri Agustina Putri Rahma Maulida