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All Journal West Science Interdisciplinary Studies West Science Social and Humanities Studies
Diswandi Diswandi
University of Mataram
Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Influence of Word of Mouth and the Use of Instagram Social Media on Tourism Demand at Viral Tanjung Karang Beach Jastian Wahyuda Prayoga; Diswandi Diswandi
West Science Social and Humanities Studies Vol. 2 No. 10 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i10.1329

Abstract

The purpose of this research is to investigate the impact that social media platforms like Instagram and word-of-mouth advertisements have on the demand for tourism at the popular Tanjung Karang Beach. The methodology that was utilized was quantitative research, and the data collecting procedures were carried out by means of the distribution of Google form questionnaires to 97 individuals who participated in the study. A favorable and significant effect on tourism demand is indicated by the findings of this study, which imply that word of mouth has an effect. The utilization of social media platforms such as Instagram has a favorable and considerable impact on the demand for travel. While the use of social media platforms like Instagram and word-of-mouth have a good and significant impact on tourism demand, the influence of word of mouth is also a key factor.
Analysis of the Influence of Tourism Infrastructure Availability on Public Interest in Visiting Loang Baloq Beach Ida Made Witha Dharma; Diswandi Diswandi; Muhammad Bai'ul Hak
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1660

Abstract

This study aims to analyze the influence of the availability of tourism infrastructure on the interest of the community to visit Loang Baloq Beach. The tourism infrastructure referred to includes facilities such as entertainment stages, places of worship, parking areas, playgrounds, and medical posts. The research method used is field research with a quantitative approach, where primary data is collected through the distribution of questionnaires to visitors of Loang Baloq Beach. The results show that tourism infrastructure has a significant impact on visiting interest, where the availability of adequate facilities can enhance visitor comfort and experience. Therefore, the development and improvement of tourism infrastructure at Loang Baloq Beach is expected to increase the attractiveness of the destination and the interest of the community to visit. This study provides important insights for tourism managers in planning and enhancing existing facilities to support the growth of tourism in the area.
Co-Authors Ida Made Witha Dharma Jastian Wahyuda Prayoga Muhammad Bai'ul Hak