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All Journal MANAJEMEN DEWANTARA
Bagas Wicaksono
Universitas Muhammadiyah Surakarta
Economics, Econometrics & Finance

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BUILDING HALAL FOOD CONSUMER LOYALTY: THE ROLE OF PRODUCT QUALITY, PRICE, AND BRAND IMAGE IN THE E-COMMERCE ECOSYSTEM Bagas Wicaksono; Muhammad Sholahuddin
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.22031

Abstract

Objectives: To examine the effects of product quality, price, and brand image on customer satisfaction, with consumer loyalty as a mediator in halal food e-commerce. Methods: Quantitative research involving Muslim consumers aged 18–45, analyzed using PLS-SEM with SmartPLS 3.0. Research Gap/Novelty: Integrates consumer loyalty as a mediator linking product and brand attributes to customer satisfaction. Results: Product quality, price, and brand image positively and significantly influenced satisfaction, with product quality showing the strongest effect. Consumer loyalty showed no significant mediation. Conclusion: Customer satisfaction primarily depends on product quality, pricing, and brand image.
Co-Authors Muhammad Sholahuddin