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All Journal Golden Ratio of Marketing and Applied Psychology of Business Golden Ratio of Mapping Idea and Literature Format Golden Ratio of Data in Summary
Michael Willie
Council for Medical Schemes
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Library & Information Science Social Sciences

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Cervical Cancer Screening: An Analysis of Three Large South African Medical Schemes Michael Willie; Sipho Kabane
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.408

Abstract

Cervical cancer poses a considerable public health challenge in South Africa, necessitating effective screening programs for early detection and prevention. However, the COVID-19 pandemic has disrupted healthcare services, including cervical cancer screening, posing challenges to disease management efforts. This study aimed to assess cervical cancer incidence and screening practices among beneficiaries within three major South African medical schemes, analysing trends from 2017 to 2022. Retrospective data were collected to evaluate incidence rates and screening coverage, considering the impact of the pandemic. Screening coverage declined during the epidemic, recovering in 2021 but declining again in 2022. Different health plans showed a more than forty per cent fall in cervical cancer screening rates between 2021 and 2022, with 2022 having the lowest level, even lower than the COVID-19 era. The trends indicate COVID-19 interruptions have a negative impact post-COVID-19. Recommendations include targeted outreach, telemedicine options, and strengthened collaboration to enhance screening programs and mitigate pandemic-related disruptions. This study contributes valuable insights into cervical cancer management, highlighting the need for proactive measures to ensure the continuity of essential healthcare interventions amid public health emergencies.
The Thin Line Between Service Innovation and Brand Extension Michael Willie
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 2 (2026): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i2.652

Abstract

This study investigates the strategic integration of service innovation and brand extension within the operational frameworks of medical schemes. It aims to explore how these dual strategies can enhance competitiveness, improve service quality, and strengthen brand equity in the dynamic healthcare sector. In innovation and brand extension within medical schemes, introducing Efficiency Discount Options (EDOs) represents a departure from traditional parent benefit options, offering equivalent benefits through a distinct healthcare delivery model. This unintended consequence underscores how these pricing strategies and innovative service models can reshape consumer preferences towards more cost-effective healthcare alternatives, impacting market dynamics and demographic segmentation within the healthcare sector. This research employs a qualitative approach, focusing on in-depth case studies of medical schemes that have successfully integrated service innovation and brand extension. A comprehensive literature review complements the empirical data, providing theoretical insights into innovation and brand management strategies in the healthcare context. The study reveals that integrating service innovation and brand extension creates synergies that enhance operational effectiveness and member satisfaction, reinforcing market positioning and adaptability to evolving consumer demands. EDOs within medical schemes have inadvertently skewed beneficiary demographics toward younger age groups, showcasing how pricing strategies and innovative service models influence consumer preferences for cost-effective healthcare options. These findings underscore the strategic impact of brand extension on market dynamics and demographic segmentation in the healthcare sector, highlighting evolving consumer preferences and the competitive landscape shaped by innovative pricing and service strategies. This research contributes to the academic discourse by providing actionable insights into the effective integration of service innovation and brand extension within medical schemes. It highlights practical implications for schemes looking to optimise service administration strategies and strengthen their competitive edge in the healthcare sector. The findings also underscore the importance of aligning innovation initiatives with brand management practices to foster sustained growth and enhance service quality.
Understanding Literature Reviews: Types, Methodologies, and Applications Michael Willie
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 3 (2026): May - July
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i3.490

Abstract

Literature reviews are integral to academic research, providing synthesised insights into existing knowledge while identifying gaps for future exploration. This paper explores various types of literature reviews, including narrative, systematic, meta-analyses, scoping, critical, and integrative reviews. Each type is characterised by distinct methodologies and purposes, ranging from providing broad overviews to rigorous synthesis of evidence and quantitative data analysis. Understanding these methodologies aids researchers in selecting appropriate review methods tailored to their research questions, thereby enhancing the quality and impact of their work across disciplines.
Co-Authors Sipho Kabane