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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economics, Accounting, and Management
Susana Ema Kelen
Universitas Sarjanawiyata Tamansiswa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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IMPROVING THE FINANCIAL PERFORMANCE OF MSMES IN UMBULHARJO, YOGYAKARTA THROUGH FINANCIAL LITERACY, FINANCIAL INCLUSION, AND ENTREPRENEURIAL ORIENTATION Susana Ema Kelen; Risal Rinofa; Pristin Prima Sari
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 6 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i6.4504

Abstract

This study aims to analyze how the financial performance of MSMEs in Umbulharjo District, Yogyakarta can be improved through financial literacy, financial inclusion, and entrepreneurial orientation. This study uses a quantitative approach with data collection through questionnaires distributed to 130 MSMEs in the Umbulharjo area. The data obtained were analyzed using the Smartpls application version 4. The results of the study indicate that financial literacy has a significant influence on the financial performance of MSMEs, while financial inclusion does not have a significant effect. Meanwhile, entrepreneurial orientation is proven to have a positive and significant influence on the financial performance of MSMEs in Umbulharjo.
Implementation of The Concept of Niteni, Nirokke, Nambahi In Increasing Sales of Putra Tabah UMKM In Giwangan Main Market, Yogyakarta Widya Astuti; Engga Tri Cahyono; Clarisa Nindya Franselina; Fariz Najwa Hanan; Nabilla Zhara Anasya; Susana Ema Kelen; Azwar
International Journal of Economics Accounting and Management Vol. 1 No. 4 (2024): IJEAM - November 2024
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60076/ijeam.v1i4.867

Abstract

This study aims to implement the concept of Niteni, Nirokke, Nambahi in an effort to increase sales of UMKM Putra Tabah located in Giwangan Main Market, Yogyakarta. UMKM Putra Tabah is a vegetable trading business that has been operating since 2010 and is now managed by the second generation. Niteni will be implemented by observing the best practices of other successful business actors, in order to understand effective marketing and management strategies. Furthermore, through Nirokke, this UMKM will imitate or adapt digital marketing methods to increase the reach and visibility of its products. Finally, the Nambahi concept will be used to add value to products by introducing new variations and attractive offer packages for customers. Through this study, it is hoped that concrete steps can be identified that can be taken to increase sales and competitiveness of UMKM Putra Tabah. This study not only aims to improve the performance of UMKM Putra Tabah, but also provides a model for other UMKM in facing increasingly competitive market challenges
Co-Authors Azwar Clarisa Nindya Franselina Engga Tri Cahyono Fariz Najwa Hanan Nabilla Zhara Anasya Pristin Prima Sari Risal Rinofa Widya Astuti