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All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Hendrik Pappang Bonga
Universitas Kristen Indonesia Toraja
Economics, Econometrics & Finance Social Sciences

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Pengaruh Harga dan Kualitas Pelayanan Terhadap Kepercayaan Konsumen pada UD Discho Indah di Tana Toraja Hendrik Pappang Bonga; Abedneigo Carter Rambulangi; Jens Batara Marewa
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 6: September 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i6.4479

Abstract

This research aims to investigate the influence of price and service quality on consumer trust in UD. Discho Indah in Tana Toraja. The research method used is quantitative using a questionnaire distributed to consumers who shop at UD. Discho Indah. The independent variables in this research are Price and Service Quality, while the dependent variable is Consumer Trust. The data analysis technique used is linear multiple regression to test the relationship between these variables. The research results show that both price (X1) and service quality (X2) have a significant influence on consumer confidence (Y) in UD. Discho Indah in Tana Toraja
Co-Authors Abedneigo C. Rambulangi Jens Batara Marewa