Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Manajemen, Akuntansi
Christine Lestari Sitorus
Universitas Pembangunan “Veteran” Jawa Timur
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Strategi Pemasaran Terhadap Peningkatan Penjualan Produk Berbasis Digital pada Produk Kecantikan PT Mustika Ratu Tbk Olivia Elda Ronauli Manurung; Christine Lestari Sitorus
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i1.6066

Abstract

This study discusses the importance of the role of technology in a company in the field of marketing a product in the digital era, where the role of digital technology will continue to develop along with the changes in the times. This study will explain the marketing strategy of the company PT. Mustika Ratu TBK on beauty products, which are products that have been established since 1975 by Mooryanti Soedibyo, this product has been used by many people for a long time, this is important to know because how the company can utilize sophisticated technology to support their business activities by understanding what business strategies must be updated every day which makes it possible to influence the increase in sales of a company by collecting data from consumers, the company can easily make new innovations for the next product, in addition, with this research will help marketing management in managing their products and what strategies will be used in the company PT Mustika Ratu TBK in increasing product sales in the company and can be introduced to the local and even international community.
Co-Authors Olivia Elda Ronauli Manurung