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All Journal ABDIMU: Jurnal Pengabdian Muhammadiyah Global Research in Economics and Advanced Theory Sumber Informasi Manajemen Bisnis dan Akuntansi
Budi Safatul Anam
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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ECONOMIC EMPOWERMENT PROGRAM FOR FAMILIES WITH FINANCIAL PLANNING IN GAMPONG BATOH, LUENG BATA SUBDISCTRICT Elviza Elviza; Intan Rizkia Chudri; Syifa Gebrina Ridzqy; Budi Safatul Anam; Hendri Mauliansyah
ABDIMU: Jurnal Pengabdian Muhammadiyah Vol 3, No 2 (2023)
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/abdimu.v3i2.1823

Abstract

The aim of this community service activity is to improve family skills and abilities in terms of financial management for families in Gampong Batoh, Lueng Bata subdistrict. It is expected that every family will be able to manage their household finances effectively and efficiently. Effective financial management is very important for a family, with good financial management, a prosperous household can be created. Family financial planning is carried out to optimize income and plan expenses according to the family needs. Family financial planning can also create a harmonious household. Keywords: Strengthening, Economy, Family, Financial Planning
SOCIALIZATION OF THE BENEFITS OF CAPITAL MARKET STOCK EXCHANGE FOR THE COMMUNITY IN MEUNASAH TUHA ACEH BESAR DISTRIC Aida Fitri; Budi Safatul Anam; Thasrif Murhadi; Mimiasri Mimiasri; Muhammad Jaka Wiratama
ABDIMU: Jurnal Pengabdian Muhammadiyah Vol 3, No 2 (2023)
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/abdimu.v3i2.1845

Abstract

Objective this community service is foradd knowledge and insight regarding the benefits of the Capital Market Stock Exchange for the people of Meunasah Tuha, Aceh Besar District. The output obtained from this community service activity includes (1) participants, can addknowledge and insight about the benefits of the Capital Market Stock Exchange that can be used in carrying out and developing ways of investing(2) From the results of the socialization, participants understood the contents of the material and at the end of the session were given question and answer time, several questions were obtained from participants and the public including: (a) What is the role of the Stock Exchange for investors (b) How does the capital market work system for investors who are not buying and selling for 1 month (c) what are the functions and benefits of the stock exchange for investors   Keyword : Benefits of the Indonesian Stock ExchangeObjective this community service is foradd knowledge and insight regarding the benefits of the Capital Market Stock Exchange for the people of Meunasah Tuha, Aceh Besar District. The output obtained from this community service activity includes (1) participants, can addknowledge and insight about the benefits of the Capital Market Stock Exchange that can be used in carrying out and developing ways of investing(2) From the results of the socialization, participants understood the contents of the material and at the end of the session were given question and answer time, several questions were obtained from participants and the public including: (a) What is the role of the Stock Exchange for investors (b) How does the capital market work system for investors who are not buying and selling for 1 month (c) what are the functions and benefits of the stock exchange for investors  Keyword : Benefits of the Indonesian Stock Exchange
Socialization Of The Empowerment Of The Community In Developing Tourist Villages In The Banda Aceh City Harbiyah G; Aida Fitri; Budi Safatul Anam; Surya Fatma
ABDIMU: Jurnal Pengabdian Muhammadiyah Vol 4, No 1 (2024): Vol 4, No 1 Juni 2024
Publisher : Universitas Muhammadiyah Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37598/abdimu.v4i1.1958

Abstract

The purpose of this community dedication is to broaden the insight of the village apparatus, the communities related to the development of the tourist village, as well as to raise public awareness of the importance of the management of tourist villages. The outputs obtained from the service of this community are (1) the participants, can add knowledge and insight about the importance of the management of tourism that exists in the City of Banda Aceh from various villages spread out. (2) From the results of socialization, participants understand about the purpose of socialisation to empower the villages that have tourist places and socialization ended with a question-answer session, received some questions from the participants and the community in them: (a) How to develop the tourist village in the village? (b) How the role of the government and the apparatus of the village in developing the village towards the village of Tourism? And how startle in managing tourism to be known more widelyKeywords: Tourism Village Development
Navigating Modern Retail Competition: Adaptation and Digital Transformation of MSMEs Hendri Mauliansyah; Budi Safatul Anam
SUMBER INFORMASI MANAJEMEN BISNIS DAN AKUNTANSI Vol 1 No 2 (2024): Jurnal SIMBAN
Publisher : Gabungan Riset Edukasi dan Ekplorasi Teori (GREET)

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Abstract

This study examines how micro, small, and medium enterprises (MSMEs) navigate modern retail competition through adaptation strategies and digital transformation. Drawing on a qualitative design complemented with survey-based validation, the research explores the challenges and opportunities faced by MSMEs in adopting technological solutions to enhance competitiveness. Semi-structured interviews with MSME owners, alongside survey data, were analyzed using thematic analysis and descriptive statistics. The findings reveal three critical dimensions: first, the adoption of innovative strategies such as omnichannel integration, product diversification, and customer engagement through digital platforms; second, the role of digital transformation, where e-commerce adoption, digital payment systems, and data-driven decision-making significantly improve operational efficiency and market reach; and third, persistent barriers including financial constraints, limited digital literacy, and cultural resistance that undermine successful adoption. Case studies, such as Warung Pintar in Indonesia and artisan cooperatives in Kenya, illustrate how digital tools can improve resilience, expand customer bases, and foster collaboration among MSMEs. The study highlights that enterprises capable of aligning digital tools with consumer preferences and building collaborative ecosystems are more likely to achieve sustainable competitiveness. The research contributes to the literature by integrating adaptation and digital transformation into a unified framework, while offering managerial and policy implications for promoting inclusive digitalization and strengthening MSME resilience in an increasingly competitive retail landscape.
DIGITAL MARKETING STRATEGIES FOR CULINARY MSMEs THROUGH TIKTOK AND INSTAGRAM Budi Safatul Anam; Hendri Mauliansyah
GLOBAL RESEARCH IN ECONOMICS AND ADVANCE THEORY (GREAT) Vol 2 No 2 (2025): GREAT Journal
Publisher : GREET

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65788/greatjournal.v2i2.71

Abstract

This study examines effective digital marketing strategies for culinary micro, small, and medium enterprises (MSMEs) through TikTok and Instagram, addressing critical gaps in current literature. While Instagram’s visual marketing and influencer collaborations are well-documented, TikTok’s potential for culinary MSMEs remains underexplored. Furthermore, existing studies often prioritize large corporations, overlooking the resource constraints, cultural narratives, and analytics utilization challenges faced by smaller businesses. This research employs a mixed-methods approach, combining semi-structured interviews with 200 culinary MSME owners and quantitative analysis of social media engagement data. Qualitative findings highlight the significance of culturally grounded storytelling, user-generated content, and micro-influencer collaborations in building brand authenticity and trust. Quantitative results indicate that TikTok excels in rapid engagement, with average engagement rates surpassing Instagram, while Instagram demonstrates stronger performance in long-term visibility and conversion through integrated shopping features. Analytics-driven decision-making emerged as a key factor in optimizing content performance, yet many MSMEs lack the skills to effectively interpret and act on these insights. The study proposes a comprehensive framework for digital marketing effectiveness that extends beyond surface-level metrics to include customer retention, repeat purchases, and revenue growth. These findings contribute to both academic discourse and practical guidance, offering MSMEs actionable strategies to leverage platform-specific strengths, integrate cultural storytelling, and utilize analytics for sustainable growth. By aligning content creation with platform algorithms and audience preferences, culinary MSMEs can remain competitive in an increasingly digital and dynamic market environment.
Co-Authors Aida Fitri Elviza Elviza Harbiyah G Hendri Mauliansyah Hendri Mauliansyah Intan Rizkia Chudri Mimiasri Mimiasri Muhammad Jaka Wiratama Surya Fatma Syifa Gebrina Ridzqy Thasrif Murhadi