Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JEM : Jurnal Equilibrium Manajemen
Viren Pratama
Fakultas Ekonomi, Universitas Panca Bhakti
Economics, Econometrics & Finance Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
KEPUTUSAN PEMBELIAN ONLINE MELALUI SITUS JUAL BELI LAZADA TERHADAP PERILAKU KONSUMTIF MASYARAKAT PONTIANAK KALIMANTAN BARAT Dina Octaviani; Viren Pratama
Jurnal Equilibrium Manajemen Fakultas Ekonomi Universitas Panca Bhakti Vol 7 No 1 (2021): Jurnal Equilibrium Manajemen (JEM)
Publisher : Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Panca Bhakti

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the relationship between purchasing decisions, products, prices, services, risks to consumer behavior. The method used is a quantitative approach using multiple linear regression analysis, supported by statistical tests, using the SPSS version 20. Partial testing of the purchase decision coefficient there is a relationship to consumptive behavior of 1,721 or 17.21%. The product coefficient is related to the consumptive behavior of 1,962 or 19.62%. The price coefficient is related to the consumptive behavior of 1.188 or 11.88%. The coefficient of service there is a relationship to consumptive behavior of -0.705 or -07.05%. The risk coefficient is related to consumptive behavior of 3,811 or 38.11%. Partially there is a relationship between purchasing decisions, products, prices, services and risks to consumptive behavior.
Co-Authors Dina Octaviani