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All Journal Jurnal Pendidikan Indonesia Jurnal Komunikasi
Rejune Junita Lesnussa
Universitas Teknologi Sulawesi
Arts Education Languange, Linguistic, Communication & Media Social Sciences

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Personal Branding Pustakawan Di Dinas Kearsipan Dan Perpustakaan Halmahera Utara Rejune Junita Lesnussa; Leidy Ellen Gonie; Oliviane Oroh
Jurnal Pendidikan Indonesia (JOUPI) Vol. 1 No. 2 (2023): Juni : Jurnal Pendidikan Indonesia
Publisher : PT. ALHAFI BERKAH INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62007/joupi.v1i2.44

Abstract

The purpose of this study is to better understand the personal branding strategies used by librarians at the North Halmahera Archives and Library Office to build a positive perception of their profession and the institutions where they work, as well as to increase library visits and reading literacy through personal branding displayed by librarians. The methodology used in this study is qualitative descriptive with qualitative design applied based on careful consideration and observation of the information in the data set. Purposive sampling was used as a method to gather information in this study, by collecting three informants equivalent to the context. The time frame for data collection of this study runs from April 6 to April 12, 2023. The results proved from the three informants, who implemented the Eight Aspects of Personal Branding Formation from Peter. Montoya is only one informant. Researchers matched the personal brands that informants displayed obtained from interviews and observations.
STRATEGI PEMASARAN BRAND HOME DECOR MURAKABI CRAFT MENGGUNAKAN DIGITAL MAREKTING PADA PLATFORM INSTAGRAM Rejune Junita Lesnussa
Jurnal Komunikasi Vol. 2 No. 7 (2025): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

The marketing strategy used by Murakabi Craft includes the use of high- quality visual content, consistent aesthetics, selection of appropriate influencers, active interaction with followers, and use of creative features such as Instagram Stories and IGTV. In addition, they also use digital marketing strategies such as using relevant hashtags, contests, and special promotions to increase brand engagement and awareness. This study aims to reveal the marketing strategy used by the Home Decor Murakabi Craft brand through the use of digital marketing on the Instagram platform. In this fast-paced digital era, social media platforms like Instagram have become an effective means for businesses to promote their products and services to a wider target market. This study uses a qualitative approach by conducting interviews and observing Murakabi Craft and analyzing the content and marketing strategies they use on the Instagram platform
Co-Authors Leidy Ellen Gonie Oliviane Oroh