Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal International Journal of Social Science and Community Service
Ardiansyah Rasyid
Faculty of Economics and Business, Accounting Study Program, Universitas Tarumanagara Jakarta, Indonesia
Arts Humanities Environmental Science

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Training on Social Media Marketing Strategies to Increase Competitiveness in SMEs Ardiansyah Rasyid; Clarissa Clarissa; Fredicko Decastro Chandra; Jones Guna Dharmawan
International Journal of Social Science and Community Service Vol. 2 No. 2 (2024): APRIL
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i2.34

Abstract

Social Media Marketing is a marketing activity using social media sites such as Facebook, Twitter, Youtube, and so on. The activity partner is located in Jakarta. In its activities, it is known that partners have difficulties in the field of social media marketing. The activity aims to provide solutions to partners in improving their ability to compete and consistency in posting content. The activity method is carried out by conducting training on social media marketing, namely by presenting information and knowledge in determining social media marketing strategies. The advantages of this strategy are that the costs incurred are not too large, have broad access, besides that the operation is also quite easy. Training is conducted directly to the partner's place. With activities carried out by making PPT containing information that can be utilized to increase competitiveness using social media marketing has run smoothly. The output of activities in the form of publications to journals and IPR.
Profitability Analysis in Improving Business Success Ardiansyah Rasyid; Levina Setiawan; Johanna Aurielle Mardjo
International Journal of Social Science and Community Service Vol. 2 No. 3 (2024): JULY
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i3.37

Abstract

The rapid increase in the economy makes competition between companies to maintain its sustainability increasingly intense. How a company manages its working capital can affect the level of profitability of the company. PKM programmes are conducted to introduce the partners to profitability by managing the business partners' working capital. The training method uses zoom meetings and is assisted by two students. The material is presented in the form of PPT which includes: understanding profitability, managing receivables, payables, and inventory. The results of the activity show that training on profitability analysis has been carried out online and runs smoothly. The partner received the information and materials presented with enthusiasm, and asked questions during the activity process.
Legal and Business Ethics Training in Inventory Management Ardiansyah Rasyid; Cicelya Alvina; Cristian Wijaya; Niken Amberta
International Journal of Social Science and Community Service Vol. 3 No. 4 (2025): October
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i4.99

Abstract

The retail business does not only consider profits, but also social responsibility towards consumers and society. Businesses must realise that the choices they make when purchasing goods can affect the company's reputation and consumer trust. Honesty, transparency, and fairness must be upheld in every transaction. The partners involved in the current community service (PKM) activities are engaged in the textile retail industry and are located in the Tanah Abang market. The main problem lies in the partners' lack of knowledge about the legal and ethical aspects of running a business. The activities were carried out through training related to legal and ethical issues. The training was conducted online via the Zoom platform. Through this activity, it is hoped that the problems arising in the partners' businesses will be resolved, and the partners will be able to increase their knowledge of ethical practices that consider the social and environmental impacts of their business when purchasing goods. Based on the results of this activity, it is recommended that business actors pay attention to legal and ethical aspects in the process of buying merchandise, in order to avoid legal risks and maintain good relationships with consumers and suppliers. As such, they should be able to uphold ethical values towards customers.
Co-Authors Cicelya Alvina Clarissa Clarissa Cristian Wijaya Fredicko Decastro Chandra Johanna Aurielle Mardjo Jones Guna Dharmawan Levina Setiawan Niken Amberta