Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Social Science and Community Service Economit Journal
Nur Hidayah
Faculty of Economics & Business, Universitas Tarumanagara Jakarta, Indonesia
Arts Humanities Environmental Science

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Sustainable Development Innovation “The Effect of Flexible HRM Behavior on SME Innovation” Rodhiah Rodhiah; Nur Hidayah
Economit Journal: Scientific Journal of Accountancy, Management and Finance Vol 1 No 4 (2021): Economit Journal: Scientific Journal of Accountancy, Management and Finance: (Nov
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/economit.v1i4.589

Abstract

Through the results of the 2020 Higher Education grant research, shows the need for sustainable innovation development in SMEs through the development of the competence of creative resources owned by SMEs. These resources need support from human resource management, because it is a business strategy that effectively supports innovation. This study aims to determine the effect of flexible human resources, innovative work behavior and SME innovation. Researched as many as 100 SMEs creative products spread across the province of Banten. The study used convenience sampling as a sample. The data collection technique was by distributing questionnaires by directly coming to SMEs. Analysis using smart PLS. The results of the study show that flexible resource management has a positive and significant effect on SME innovation, and on innovative work behavior. Flexible human resource management has no positive and insignificant effect on SME innovation with innovative work behavior as a mediating variable. Innovative work behavior has a positive and significant effect on SME innovation.
Training on Customer Driven Value Marketing in Improving Customer Satisfaction on SME Products Nur Hidayah; Darrell Christopher; Darren Jonathan
International Journal of Social Science and Community Service Vol. 2 No. 4 (2024): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i4.54

Abstract

Customer driven value is a marketing approach that takes social and environmental responsibility into account, while meeting consumer needs and business interests. It also emphasizes the importance of caring for and increasing the capacity of future generations to meet their needs. The activity partner is engaged in a culinary business located on the east ring road, Mulyo 2 RT 28 Kel Talang Bakung, Paal Merah Jambi. In its activities, it faces problems, especially in terms of customer driven value. This activity aims to support partners in increasing understanding of marketing based on the value that must be provided to customers, so that partners can increase competitive advantage. The method of this activity focuses on customer driven value, especially in terms of how business owners interact with the environment and related interests. This strategy also assists partners in efforts to increase the value of products aimed at customers by providing more experiences that can increase customer satisfaction. The activity method is carried out through offline training through the zoom application. This activity expects partners to increase value to customers in marketing their products. The results of the activity show that the implementation of the training went smoothly, the partners enthusiastically accepted the material presented by the PKM leader.
Co-Authors Darrell Christopher Darren Jonathan Rodhiah Rodhiah